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Sun Microsystems, Inc: Web Services Strategy, Teaching Note
Eisenmann, Thomas R.; Suarez, Fernando F.Nota del Instructor HBS-808080-EDirección estratégicaTeaching Note to (805-095).Desde 0,00 €
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Half-Truth of First-Mover Advantage (Spanish version)
Suarez, Fernando F.; Lanzolla, GianvitoArtículo HBS-R0504JDirección estratégicaMany executives take for granted that the first company in a new product category gets an unbeatable head start and reaps long-lasting benefits. But that doesn't always happen. The authors of this article discovered that much depends on the pace at which the category's technology is changing and the speed at which the market is evolving. By analyzing these two factors, companies can improve their odds of succeeding as first movers with the resour...Desde 8,20 €
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Neinor Homes (A): The Creation of a Home Builder Leader in Spain (Portuguese Version, Brazil)
Suárez, José Luis; Soriano, MariolaCaso F-939-PBFinanzas, Gobierno corporativoThe case concerns the first IPO of a real estate developer in Spain, which took place in March 2017, after more than ten years without having produced any, and which, in turn, would be the largest in Europe. The residential development industry in Spain was recovering, and Neinor Homes, which aimed to set a new standard with a modern business model, a highly professional managerial team, and a strong investment in land, seemed to be poised to lea...Desde 8,20 €
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Neinor Homes (A) : la creación de un líder de la promoción residencial en España
Suárez, José Luis; Soriano, MariolaCaso F-939Finanzas, Gobierno corporativoEl caso trata de la primera salida a bolsa en España de una promotora inmobiliaria, que tuvo lugar en marzo de 2017, tras más de diez años sin haberse producido ninguna, y que, a su vez, sería la mayor de Europa. El sector de la promoción residencial se estaba recuperando, y Neinor Homes tenía la intención de marcar los nuevos estándares con un modelo de negocio moderno, un equipo directivo muy profesionalizado y una fuerte inversión en suelo. La...Desde 8,20 €
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Symbian, Google & Apple in the Mobile Space (B)
Suarez, Fernando F.; Edelman, Benjamin; Srinivasan, AratiCaso HBS-909056-EDirección estratégicaSupplements the (A) case.Desde 5,74 €
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New product launch strategy. Mix novelty and familiarity to move from niche to mainstream
Zunino, Diego; Grodal, Stine; Suarez, Fernando F.Artículo 75117Dirección estratégica, Iniciativa emprendedora, Innovación y cambioHelp your new product to “cross the chasm” and reach the “zone of adoption” with these practical tips.Desde 8,20 €
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Symbian, Google & Apple in the Mobile Space (A)
Edelman, Benjamin; Suarez, Fernando F.; Srinivasan, AratiCaso HBS-909055-EDirección estratégicaSymbian, maker of a leading mobile smartphone operating system, faces new competition from Google and Apple. Symbian evaluates changes to its software and its relationships with distributors in order to meet these competitors.Desde 8,20 €
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Cómo lanzar nuevos productos para llegar al mercado de masas
Zunino, Diego; Grodal, Stine; Suarez, Fernando F.Artículo 75104Dirección estratégica, Iniciativa emprendedora, Innovación y cambioMuchas empresas fracasan en su intento de llegar al gran público porque no logran que su producto nuevo parezca novedoso y conocido al mismo tiempo. ¿Cómo combinar novedad y familiaridad para dejar atrás una posición de nicho?Desde 8,20 €
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Neinor Homes (A): The Creation of a Home Builder Leader in Spain
Suárez, José Luis; Soriano, MariolaCaso F-939-EFinanzas, Gobierno corporativoThe case concerns the first IPO of a real estate developer in Spain, which took place in March 2017, after more than ten years without having produced any, and which, in turn, would be the largest in Europe. The residential development industry in Spain was recovering, and Neinor Homes, which aimed to set a new standard with a modern business model, a highly professional managerial team, and a strong investment in land, seemed to be poised to lea...Desde 8,20 €
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Managing Risk and Resilience
Kaplan, Robert S.; Leonard, Herman B.; Mikes, Anette; Suarez, Fernando F.; Montes, Juan S.; Kozyrkov, CassieArtículo HBS-R2006B-EDirección estratégicaThere are ordinary, predictable risks--and then there are black swan events, tsunami risks, and disasters. In "The Risks You Can't Foresee," three business school professors share advice on how to deal with threats that are unexpected and overwhelming. ThDesde 8,20 €