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Going Social: Durex in China
Piskorski, Mikolaj Jan; Smith, AaronCaso HBS-714430-EDirección estratégicaWhen Reckitt Benckiser (RB), a leading consumer goods company, first entered China, it encountered significant challenges. RB's strategy relied on selling high margin products supported by cost-effective advertising and distribution, but the highly competitive Chinese market made it hard to sustain high margins, inflated television advertising rates made marketing expensive, and an inefficient distribution system increased costs further. In 2010,...Desde 8,20 €
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Social Strategy at American Express
Piskorski, Mikolaj Jan; Chen, DavidCaso HBS-712447-EDirección estratégicaAmerican Express has developed a number of strategic partnerships with Facebook, Foursquare and Twitter to improve their card members experience and lower its customer acquisition cost. The case details the history of these partnerships, examines American Express' own social platforms, and talks about American Express' future plans in the realm of social strategy. It then presents students with two options related to Amex's future options and ask...Desde 8,20 €
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Social Strategy at Nike
Piskorski, Mikolaj Jan; Johnson, RyanCaso HBS-712484-EDirección estratégicaNike, which first started experimenting with social media and networking in 2004, has been consistently reducing its spending on traditional advertising. Yet, Nike has not pulled back on its overall marketing budget, instead opting to focus on "nontraditional" advertising through new mediums. In doing so, the team hoped to build online communities to foster a closer relationship with its consumers. By 2012 Nike had committed to a social strategy ...Desde 8,20 €
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Yammer (B)
Piskorski, Mikolaj Jan; Smith, AaronCaso HBS-713483-EDirección estratégicaSupplement to Yammer (A), case 712-494.Desde 5,74 €
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Meetup, Teaching Note
Piskorski, Mikolaj JanNota del Instructor HBS-713486-EDirección estratégicaTeaching Note for 710408Desde 0,00 €
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Crosley
Nicholas, Tom; Chen, DavidCaso HBS-809160-EIniciativa emprendedoraIn October 1941, a top secret envoy from the U.S. military was sent to Crosley Corporation in Cincinnati, Ohio to request their assistance to construct a weapon that would drastically strengthen the defenses of U.S. troops: the proximity fuze. Such a fuze would allow enemy aircraft to be shot down with a rate of accuracy well above that of previous weaponry. The task would be a challenging one, as conventional wisdom held that it took at least fo...Desde 8,20 €
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LinkedIn (C)
Piskorski, Mikolaj Jan; Smith, AaronCaso HBS-714414-EDirección estratégicaDesde 5,74 €
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Zynga (B)
Piskorski, Mikolaj Jan; Smith, AaronCaso HBS-713502-EDirección estratégicaSupplement for case 710464Desde 5,74 €
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Arthur Rock
Hardymon, G. Felda; Nicholas, Tom; Kind, LizCaso HBS-813138-EIniciativa emprendedoraArthur Rock was known as one of the country's first venture capitalists and was instrumental in launching major Silicon Valley firms, such as Fairchild Semiconductor, Intel Corporation, Apple Computer, Inc., Scientific Data Systems and Teledyne Incorporated. He was the first venture capitalist to be featured on the cover of Time magazine. Rock was adamant that his success was due to luck and being in the right place at the right time. Others argu...Desde 8,20 €
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Neoprene
Nicholas, Tom; Tamega Fernandes, FelipeCaso HBS-810084-EIn 1931, during one of the worst economic crises in US history, Du Pont announced the discovery of an innovative rubber synthetic product - neoprene. Yet at the time of the announcement, Du Pont did not have any neoprene to sell. Manufacturing facilities were still being erected and production remained at laboratory scale. Rubber synthetics had been developed in Russia, Germany and even in the United States before, but large scale production had ...Desde 8,20 €