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Arck Systems (E)
Larkin, Ian I.Caso HBS-911060-ELiderazgo y Dirección de personasThe Arck Systems series of cases describes the dilemmas faced by a senior sales manager in determining a sales compensation plan at an enterprise software company. The existing compensation plan is aggressive and highly rewards "star" performers. The cases track a series of changes the manager makes to the sales compensation plan in response to negative and unintended consequences of the existing system. The cases illustrate the tradeoffs inheren...Desde 5,74 €
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Arck Systems (A), (B), (C), (D), (E) and (F), Teaching Note
Larkin, Ian I.Nota del Instructor HBS-911074-ELiderazgo y Dirección de personasTeaching Note for 911056, 911057, 911058, 911059, 911060 and 911073.Desde 0,00 €
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Crear y nutrir tu red: El arte de construir relaciones mutuametne beneficiosas a largo plazo
Neill, Conor; Ferraro, FabrizioNota técnica SMN-676Iniciativa emprendedora, Liderazgo y Dirección de personasEl networking es el arte de construir relaciones mutuamente beneficiosas a largo plazo, y esta nota describe qué pueden hacer las redes sociales y qué es, y qué no, el networking. Además, te ofrecemos siete sugerencias para comenzar a construir tu propia red de contactos.Desde 8,20 €
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¿Un regalo del cielo El giro estratégico de J. C. Penney
Maoret, Massimo; Martin Romano, Cristina; Ferraro, FabrizioCaso SM-1665Dirección estratégica, Innovación y cambio, Liderazgo y Dirección de personasEl caso analiza la formulación e implementación del giro estratégico de J. C. Penney, un importante minorista estadounidense, por parte de Ron Johnson, ejecutivo destacado que anteriormente había liderado la creación y expansión de Apple Store. El giro es audaz y de gran alcance, lo que plantea interrogantes sobre si funcionará o no.Desde 8,20 €
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Digital Competition in Fashion & Luxury Goods: YNAP versus Farfetch - Teaching Note
Sastre Boquet, Isaac; Ferraro, Fabrizio; Baldo, AndreaNota del Instructor SMT-120-EDirección estratégica, Innovación y cambio, Servicios y operacionesIn 2015, Yoox CEO Federico Marchetti spearheaded the deal of a lifetime, merging Yoox Group with Net-a-Porter Group. But in 2017, two years later, the financial community was expecting him to deliver results. Moreover, a new threat had emerged. Farfetch, a luxury platform that aggregated the inventories of over 500 luxury boutiques all over the world, had reached US$800 million in sales after less than 10 years of operations, with a staggering 70...Desde 0,00 €
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eBay Partner Network (C)
Edelman, Benjamin; Larkin, Ian I.Caso HBS-910012-EServicios y operacionesSupplements the (A) case.Desde 5,74 €
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Visualizing Your Social Network
Ferraro, Fabrizio; Tortoriello, MarcoNota técnica SMN-687-EDirección estratégicaThe technical note provides different options for visualizing one's social network. Drawing a picture of your social network, and of the broader social network in your company, might help you go beyond a simplistic view of what your contacts are (Who do you know?) and think about how the people in your company are connected to each other (your indirect contacts).Desde 8,20 €
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eBay Partner Network (A)
Edelman, Benjamin; Larkin, Ian I.Caso HBS-910008-EServicios y operacioneseBay considers adjustments to the structure and rules of its affiliate marketing program, eBay Partner Network (ePN). In particular, eBay reevaluates affiliate compensation structure, the role of bonuses for especially productive affiliates, and the overall rationale for outsourcing online marketing efforts to independent affiliates. The case presents the history and development of ePN, ePN's importance to eBay, and the mechanics of online affili...Desde 8,20 €
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V-Cola, Teaching Note
Larkin, Ian I.Nota del Instructor HBS-912042-ETeaching Note for 912043, 912044, 912045, 912046, 912047, 912048, and 912049.Desde 0,00 €
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eBay Partner Network (B)
Edelman, Benjamin; Larkin, Ian I.Caso HBS-910009-EServicios y operacionesSupplements the (A) case.Desde 5,74 €