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How Do You Grow a Premium Brand? (HBR Case Study and Commentary)
Maruca, Regina Fazio; Campbell, William; Dolan, Robert J.; Hersh, Anita K.; Farquhar, Peter H.; Aaker, David A.; Shelman, MaryArtículo HBS-95205-EServicios y operacionesGordon Johnston has taken his elite health-club concept from the germ of an idea to the pinnacle of success. But the most difficult decision in managing his company lies ahead. Gordon must figure out how to lead Transition fitness clubs into the next phase. In each of the 15 years since Transition's flagship club opened in New York City, its sales have doubled. The company boasts fitness trainers handpicked by Olympic medalists, health-conscious ...Desde 8,20 €
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Can This Brand Be Saved?
Maruca, Regina FazioArtículo HBS-94508-EMarketingIn this fictional case study, Caroline Portal knows that La Shampoo is in trouble. Introduced in 1975 and targeted at women between the ages of 15 and 30, La Shampoo has a stylish image that had immediately become popular. Its slogan, "La Shampoo: For the Look and Feel of France," had remained the same since day one. In 1989, however, the line had begun a slow descent, but the company hadn't really addressed the problem until two years ago, when ...Desde 8,20 €
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The World is Flat...The World is Lumpy?
Yemen, Gerry; Venkataraman, S.Nota técnica DARDEN-S-0191-EDirección estratégicaSuitable for MBA, EMBA, GEMBA, and executive education programs, this note sets the stage to unfold an analysis of popular notions about how the world works. On one hand, some believe that global competition has created a flattened world and that globalization has leveled the playing field. Yet a zest to view the world as flat, others have said, results in an underestimation of the differences between countries-standardization, exact replication,...Desde 8,20 €
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What Is Strategic Management?
Harris, Jared D.; Chen, Ming-Jer; Fairchild, Gregory B.; Freeman, R. Edward; Venkataraman, S.; Mead, JennyNota técnica DARDEN-S-0166-EDirección estratégicaA brief introduction to the field of strategic management, including basic concepts and scope.Desde 8,20 €
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Competing for Advantages: From Industry Analysis to Competitive Dynamics
Harris, Jared D.; Chen, Ming-Jer; Fairchild, Gregory B.; Freeman, R. Edward; Venkataraman, S.; Mead, JennyNota técnica DARDEN-S-0168-EDirección estratégicaTechnical note on industry analysis and competitive dynamics.Desde 8,20 €
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Developing and Nurturing Strategic Capabilities
Harris, Jared D.; Chen, Ming-Jer; Fairchild, Gregory B.; Freeman, R. Edward; Venkataraman, S.; Mead, JennyNota técnica DARDEN-S-0167-EDirección estratégicaBrief discussion of resources and capabilities, their importance, and their role in the creation of competitive advantage.Desde 8,20 €
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Creating Value for Stakeholders
Harris, Jared D.; Chen, Ming-Jer; Fairchild, Gregory B.; Freeman, R. Edward; Venkataraman, S.; Mead, JennyNota técnica DARDEN-S-0169-EDirección estratégicaBrief discussion of managing for stakeholders and the role this plays in achieving value creation and competitive advantage.Desde 8,20 €
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Yearbook Inc. (D): Canva on Top of the World
Venkataraman, S.; Maiden, Stephen E.Caso DARDEN-S-0372-EDirección estratégicaThis case, the conclusion of the series that also includes “Yearbook Inc. (A): The Start-up Years” (UVA-OM-0369), “Yearbook Inc. (B): The Emergence of Canva” (UVA-OM-S-0370), and “Yearbook Inc. (C): The Growth of Canva,” looks at Melanie Perkins’s company, Canva, in 2020 and beyond. How did the design start-up that had thrived since its launch weather the COVID-19 pandemic?Desde 5,74 €
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Yearbook Inc. (B): The Emergence of Canva
Venkataraman, S.; Maiden, Stephen E.Caso DARDEN-S-0370-EDirección estratégicaThis case, which builds on “Yearbook Inc. (A): The Start-up Years” (UVA-OM-0369), follows Melanie Perkins as she visits Silicon Valley, works to find solid tech talent to build her product, and tirelessly pitches her one-stop-shop design tool, Canva, to prospective investors. Could she and her team get Canva off the ground?Desde 5,74 €
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Office Depot E-Business (Abridged)
Venkataraman, S.; Bodily, Samuel E.; Cross, Tom; Chatterjee, SayanCaso DARDEN-BP-0524-EGobierno corporativoThis case is an excellent illustration of offline/online integration. Office Depot used its supply chain, systems integration, and existing offline channel strengths to overcome competitive online threats from pure Internet players and other office-products-category players. Students get to consider the critical strategic options for overall strategy, pricing, product line, promotion, and business integration.Desde 8,20 €