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Oil and Wasser (HBR Case Study and Commentary)
Reimus, Byron; Bruner, Robert F.; Cosmides, Leda; Tooby, John; Pragnell, Michael; Schweiger, DavidArtículo HBS-R0405A-EDirección estratégicaIt was supposed to be an amicable "merger of equals," an example of European togetherness, a synergistic deal that would create the world's second-largest consumer foods company out of two former competitors. But the marriage of entrepreneurial powerhouse Royal Biscuit and the conservative, family-owned Edeling GmbH is beginning to look overly ambitious. Integration planning is way behind schedule. Investors seem wary. But for Royal Biscuit HR he...Desde 8,20 €
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Fugesa Portuguesa
Murillo de Araoz J. F.; Torres R.; Baucells Alibés, ManelCaso AD-275-EAnálisis de decisiones, EconomíaA fast food chain has to design an optimal expansion plan of franchises in a new market. The case sets the stage to model this situation using integer programming. The situation includes constraints of a financial, human resources and strategic nature. In particular, the financial constraints limit the negative magnitude of both the annual and the cumulative cash flows.Desde 8,20 €
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Pricing Used Cars
Jeux F. X.; Patau J.; Unceta L.; Baucells Alibés, ManelCaso AD-280-EAnálisis de decisiones, EconomíaA car dealer wants a reference price before negotiating the purchase of a used car. Using available data on posted prices and car characteristics (year of production, kilometers shown on the odometer, horsepower, etc...), the aim is to help this car dealer by means of a multiple regression model. Several reasonable models are possible, each providing insights into the relevance of the different factors. The price estimates for the different model...Desde 8,20 €