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Case

Fugesa Portuguesa

By Murillo de Araoz J. F. / Torres R. / Baucells Alibés, Manel

A fast food chain has to design an optimal expansion plan of franchises in a new market. The case sets the stage to model this situation using integer programming. The situation includes constraints of a financial, human resources and strategic nature. In particular, the financial constraints limit the negative magnitude of both the annual and the cumulative cash flows.

Collection: IESE (España)

Ref: AD-275-E

Format: PDF

Number of pages: 6

Publication Date: Aug 5, 2002

Language: English

Description

Year: 2000

Geographic Setting: Portugal

Learning Objective

Application of integer programming to the optimal expansion plan of franchises in a new market.

Fugesa Portuguesa

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Fugesa Portuguesa

Description

Learning Objective

Fugesa Portuguesa

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