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Fugesa Portuguesa
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Reference: AD-275-E
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Year: 2000
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Number of pages: 6
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Geographic Setting: Portugal
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Publication Date: Aug 5, 2002
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Source: IESE (España)
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Type of Document: Case
Description
A fast food chain has to design an optimal expansion plan of franchises in a new market. The case sets the stage to model this situation using integer programming. The situation includes constraints of a financial, human resources and strategic nature. In particular, the financial constraints limit the negative magnitude of both the annual and the cumulative cash flows.
Learning Objective
Application of integer programming to the optimal expansion plan of franchises in a new market.