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Carsharing en Barcelona: Avancar
Alegre, M.; Lago, Alejandro; Martínez de Albéniz, VictorCaso P-1088Servicios y operacionesAvancar empezó ofreciendo servicios de "carsharing" en Barcelona en 2004. Como en la mayoría de las empresas de "carsharing" los clientes solían reservar coches por horas, y recogían y devolvían los vehículos por su cuenta (autoservicio). En 2008, la empresa contaba con 2.000 clientes que compartían más de cien vehículos. Como Avancar no dejaba de crecer, tuvo la posibilidad de modificar el diseño del proceso de servicios y la gestión de su capac...Desde 8,20 €
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Carsharing in Barcelona: Avancar
Alegre, M.; Lago, Alejandro; Martínez de Albéniz, VictorCaso P-1088-EServicios y operacionesAvancar started offering car sharing services in Barcelona in 2004. As in most car sharing businesses, customers would typically make car reservations by the hour, and pick up and drop off the cars on their own (self-service). By 2008, the company had 2000 customers sharing more than 100 vehicles. As Avancar kept growing, it had the possibility of modifying the design of the service process and the management of its capacity. This was especially ...Desde 8,20 €
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Carsharing in Barcelona: Avancar (Chinese Version)
Alegre, M.; Lago, Alejandro; Martínez de Albéniz, VictorCaso P-1088-ZHServicios y operacionesAvancar started offering car sharing services in Barcelona in 2004. As in most car sharing businesses, customers would typically make car reservations by the hour, and pick up and drop off the cars on their own (self-service). By 2008, the company had 2000 customers sharing more than 100 vehicles. As Avancar kept growing, it had the possibility of modifying the design of the service process and the management of its capacity. This was especially ...Desde 8,20 €
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Can Knockoffs Knock Out Your Business (HBR Case Study)
Nunes, Paul F.; Mulani, Narendra P.Artículo HBS-R0810X-EMarketingFor teaching purposes, this is the case-only version of the HBR case study. The commentary-only version is Reprint R0810Z. The complete case study and commentary is Reprint R0810A. Ruffin CEO Bill Bronson is on a mission. Counterfeits of his company's adventure gear and clothing are on the rise, and Bronson is hell-bent on stopping them. He has hired top-notch investigators to track down the criminals, invested in technology that will help distin...Desde 8,20 €
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Can Knockoffs Knock Out Your Business? (HBR Case Study and Commentary)
Nunes, Paul F.; Mulani, Narendra P.Artículo HBS-R0810A-EMarketingThis HBR Case Study includes both the case and the commentary. For teaching purposes, this reprint is also available in two other versions: case study-only, reprint R0810X, and commentary-only, reprint R0810Z. Ruffin CEO Bill Bronson is on a mission. Counterfeits of his company's adventure gear and clothing are on the rise, and Bronson is hell-bent on stopping them. He has hired top-notch investigators to track down the criminals, invested in tec...Desde 8,20 €
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Can Knockoffs Knock Out Your Business (Commentary for HBR Case Study)
Nunes, Paul F.; Mulani, Narendra P.Artículo HBS-R0810Z-EMarketingFor teaching purposes, this is the commentary-only version of the HBR case study. The case-only version is Reprint R0810X. The complete case study and commentary is Reprint R0810A. Ruffin CEO Bill Bronson is on a mission. Counterfeits of his company's adventure gear and clothing are on the rise, and Bronson is hell-bent on stopping them. He has hired top-notch investigators to track down the criminals, invested in technology that will help distin...Desde 8,20 €
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El caso HBR: Pueden las falsificaciones destruir su negocio
Nunes, Paul F.; Mulani, Narendra P.Artículo HBS-R0810AMarketingEste estudio de caso HBR incluye tanto el caso y el comentario. Para la enseñanza de los propósitos, esta reimpresión también está disponible en otras dos versiones: estudio de caso de sólo, reimpresión R0810X, y el comentario de sólo, reimpresión R0810Z. Ruffin CEO Bill Bronson está en una misión. Las falsificaciones de los artes de la aventura de su compañía y la ropa están en aumento, y Bronson está empeñado en detener ellos. Se ha contratado ...Desde 8,20 €