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Case

Carsharing en Barcelona: Avancar

By Alegre, M. / Lago, Alejandro / Martínez de Albéniz, Victor

Avancar empezó ofreciendo servicios de "carsharing" en Barcelona en 2004. Como en la mayoría de las empresas de "carsharing" los clientes solían reservar coches por horas, y recogían y devolvían los vehículos por su cuenta (autoservicio). En 2008, la empresa contaba con 2.000 clientes que compartían más de cien vehículos. Como Avancar no dejaba de crecer, tuvo la posibilidad de modificar el diseño del proceso de servicios y la gestión de su capacidad. Esto era especialmente importante, ya que algunas empresas tradicionales de alquiler de vehículos estaban lanzando servicios similares en la ciudad.

Collection: IESE (España)

Ref: P-1088

Format: PDF

Number of pages: 14

Publication Date: Feb 18, 2010

Language: Spanish, English, Chinese

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Description

Year: 2008

Geographic Setting: España

Industry Setting: Servicios

Carsharing en Barcelona: Avancar

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Carsharing en Barcelona: Avancar

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