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Sustainable Tea at Unilever, Teaching Plan
Henderson, Rebecca M.; Nellemann, FrederikNota del Instructor HBS-712448-EMarketingTeaching Plan for 712438.Desde 0,00 €
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Sustainable Tea at Unilever (Spanish version)
Henderson, Rebecca M.; Nellemann, FrederikCaso HBS-714S15MarketingUnilever's Lipton Tea had been successful with the first phase of its certification partnership with Rainforest Alliance. Now the company faced challenges in how to push forward with the transformation of more difficult parts of the supply chain and how to market sustainable tea in developing markets like India.Desde 8,20 €
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Sustainable Tea at Unilever
Henderson, Rebecca M.; Nellemann, FrederikCaso HBS-712438-EMarketingUnilever's Lipton Tea had been successful with the first phase of its certification partnership with Rainforest Alliance. Now the company faced challenges in how to push forward with the transformation of more difficult parts of the supply chain and how to market sustainable tea in developing markets like India.Desde 8,20 €
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Left on a Mountainside (HBR Case Study and Commentary)
Kirby, Julia; Eisold, Kenneth; Soder, Dee; Kahn, Jeffrey P.; Elson, Charles M.Artículo HBS-R0401A-ELiderazgo y Dirección de personasEd Davidson is on top of the world, literally and figuratively, at the beginning of this fictional case study. He's in the Swiss Alps, headed for Davos and his first experience as a delegate to the World Economic Forum's annual conference. And he has reason to believe he is about to be made president of his company, Carston Waite--and, therefore, heir apparent to the CEO position. Then his phone rings. It's his mentor, Frank Maugham, the CFO and ...Desde 8,20 €