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Case

Sustainable Tea at Unilever

By Henderson, Rebecca M. / Nellemann, Frederik

Marketing

Unilever's Lipton Tea had been successful with the first phase of its certification partnership with Rainforest Alliance. Now the company faced challenges in how to push forward with the transformation of more difficult parts of the supply chain and how to market sustainable tea in developing markets like India.

Collection: HBSP (USA)

Ref: HBS-712438-E

Format: PDF

Number of pages: 25

Publication Date: Dec 8, 2011

Language: English, Spanish

Review date: Nov 21, 2012

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Description

Year: 2006

Geographic Setting: India

Industry Setting: Agribusiness

Sustainable Tea at Unilever

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Sustainable Tea at Unilever

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