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Just Trying to Help (HBR Case Study and Commentary)
Kirby, Julia; Buckingham, Marcus; Bischmann, Joanne; Kolind, Lars; Blomquist, TomasArtículo HBS-R0606A-ELiderazgo y Dirección de personasEvery year, at the annual summit of Ralston Crane's marketing group, Chief Marketing Officer Ruth McViney homes in on an important organizational objective. Last year, the architecture and design firm was focused on green building initiatives. This year, Ruth says, is the year of customer loyalty. Toward the end of her keynote remarks, she introduces two kickoff projects. The goals of one, Project Holding Pattern, sound familiar to Ralston's Guy ...Desde 8,20 €
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The Happiness Backlash
Beard, AlisonArtículo HBS-R1507N-ELiderazgo y Dirección de personasA survey of five books investigates the seemingly universal insistence on feeling good.Desde 8,20 €
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Life's Work: James Patterson
Patterson, James; Beard, AlisonArtículo HBS-R1203T-EJames Patterson, one of the world's most popular and prolific novelists, discusses creative problem solving, collaboration, and productivity.Desde 8,20 €
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Life's Work: Christiane Amanpour
Amanpour, Christiane; Beard, AlisonArtículo HBS-R1205M-EAward-winning foreign correspondent Christiane Amanpour shares her insights on leadership, ambition, and the female advantage.Desde 8,20 €
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Life's Work: Kenneth Cole
Cole, Kenneth; Beard, AlisonArtículo HBS-R1112M-EHBR interviews fashion designer Kenneth Cole on a career that has combined work, family, and community activism.Desde 8,20 €
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Life's Work: Salman Rushdie
Rushdie, Salman; Beard, AlisonArtículo HBS-R1509L-EThe acclaimed novelist discusses his creative process, the appeal of social media, and the unique truths found in fiction.Desde 8,20 €
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Life's Work: Ruth Westheimer
Westheimer, Ruth; Beard, AlisonArtículo HBS-R1604L-EThe celebrity sex therapist of the 1980s discusses transitioning to a public career, adapting to many different cultures, and "rewiring" rather than retiring.Desde 8,20 €
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Life's Work: Ricky Gervais
Gervais, Ricky; Beard, AlisonArtículo HBS-R1104P-EComedian Ricky Gervais on office dysfunction, creative control, his controversial comedy and why the greatest failure in life is not enjoying what you do.Desde 8,20 €
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Life's Work: Russell Simmons
Simmons, Russell; Beard, AlisonArtículo HBS-R1307N-ERussell Simmons, the founder of the Def Jam record label, talks about the diversity of his businesses, mentoring musicians and executives, making decisions on instinct, and more.Desde 8,20 €
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Life's Work: Ruth Reichl
Reichl, Ruth; Beard, AlisonArtículo HBS-R1406M-EThe cook, critic, and fiction writer discusses her years as the last editor of "Gourmet": how she handled being a manager, modernized the magazine, and dealt with its closing.Desde 8,20 €