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Commonwealth Bank of Australia: Unbanklike Experimentation
Buell, Ryan W.; John, Leslie K.Caso HBS-619018-EServicios y operacionesIn August 2017, Commonwealth Bank of Australia was looking for ways to differentiate itself from competing banks, and was also trying to improve the financial wellbeing of its customers. One domain where this was particularly relevant was in its bank-issued credit card business, where customers routinely selected cards that although profitable for the bank could be a poor fit for customers' needs - leading to low satisfaction scores, cancellation...Desde 8,20 €
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The Campbell Home (A)
John, Leslie K.; Preble, MatthewCaso HBS-918017-ECampbell siblings Thomas and Sally are faced with selling their childhood home. They need to make several difficult consequential decisions, all the while navigating their contentious relationship. Did it make sense to hire a broker, or should they go it alone? How much was the home worth? What should the listing price be? Most importantly, what combination of answers would get them the best outcome? And along the way, as they gather information ...Desde 8,20 €
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The Campbell Home (C)
John, Leslie K.; Preble, MatthewCaso HBS-918019-ECampbell siblings Thomas and Sally are faced with selling their childhood home. They need to make several difficult consequential decisions, all the while navigating their contentious relationship. Did it make sense to hire a broker, or should they go it alone? How much was the home worth? What should the listing price be? Most importantly, what combination of answers would get them the best outcome? And along the way, as they gather information ...Desde 5,74 €
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Mindfulness Is Demotivating
Hafenbrack, Andrew; Berinato, ScottArtículo HBS-F1901B-EThough the research on meditation and mindfulness is almost universally positive, a new study points to a potential downside of being present in the moment: A significant decrease in motivation. Yet, surprisingly, the inspirational dip appeared to have no impact on task performance.Desde 8,20 €
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Corporate Wellness Programs Make Us Unwell
Spicer, Andre; Berinato, ScottArtículo HBS-F1505B-EHas our obsession with health gone too far? A researcher explains why efforts to encourage employees to meet the new ideal of fitness may backfire.Desde 8,20 €
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Plantations Practiced Modern Management
Rosenthal, Caitlin; Berinato, ScottArtículo HBS-F1309D-EDetailed accounting records from the 19th century reveal that U.S. and West Indian slaveholders used scientific management techniques to run their operations.Desde 8,20 €
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Sometimes, Less Innovation Is Better
Aversa, Paolo; Berinato, ScottArtículo HBS-F1703B-EIniciativa emprendedoraIf your industry is in turmoil, your instinct might be to double down on innovation so that your firm can get ahead of all the change. But new research from a team led by a professor from City University of London suggests you might want to hold off. Its study of innovation in Formula 1 racing showed that when car technologies were undergoing rapid shifts, the teams that produced very basic vehicles outperformed the rest.Desde 8,20 €
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Fishbowl: Scaling Up, Teaching Note
John, Leslie K.Nota del Instructor HBS-920022-EMarketingTeaching note for case 919013.Desde 0,00 €
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The Campbell Home (B)
John, Leslie K.; Preble, MatthewCaso HBS-918018-ECampbell siblings Thomas and Sally are faced with selling their childhood home. They need to make several difficult consequential decisions, all the while navigating their contentious relationship. Did it make sense to hire a broker, or should they go it alone? How much was the home worth? What should the listing price be? Most importantly, what combination of answers would get them the best outcome? And along the way, as they gather information ...Desde 5,74 €
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Back to the Roots, Teaching Note
Keenan, Elizabeth A.; John, Leslie K.Nota del Instructor HBS-520028-EMarketingTeaching note for case 518073.Desde 0,00 €