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Sometimes, Less Innovation Is Better

Reference: HBS-F1703B-E
Number of pages: 2
Publication Date: May 1, 2017
Source: HBSP (USA)
Type of Document: Article

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Description

If your industry is in turmoil, your instinct might be to double down on innovation so that your firm can get ahead of all the change. But new research from a team led by a professor from City University of London suggests you might want to hold off. Its study of innovation in Formula 1 racing showed that when car technologies were undergoing rapid shifts, the teams that produced very basic vehicles outperformed the rest.

Keywords

Business conditions Industry analysis Innovation Managing uncertainty