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Burberry
June Cotte; Marta JarosinskiCaso IVEY-9B14A014-EDirección estratégica, MarketingIn 2006, Burberry appointed a new chief executive officer (CEO) with many years of experience in senior positions in the fashion and luxury industries. Though Burberry had enjoyed continued year over year growth, the sales growth was not on par with the growth seen within the personal luxury industry. Big changes within Burberry were expected to come as the new CEO took the reins in July 2006. What were the transformations and changes that Burber...Desde 8,20 €
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Mindfulness Is Demotivating
Hafenbrack, Andrew; Berinato, ScottArtículo HBS-F1901B-EThough the research on meditation and mindfulness is almost universally positive, a new study points to a potential downside of being present in the moment: A significant decrease in motivation. Yet, surprisingly, the inspirational dip appeared to have no impact on task performance.Desde 8,20 €
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Corporate Wellness Programs Make Us Unwell
Spicer, Andre; Berinato, ScottArtículo HBS-F1505B-EHas our obsession with health gone too far? A researcher explains why efforts to encourage employees to meet the new ideal of fitness may backfire.Desde 8,20 €
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Native Deodorants: Sell or Swell
June Cotte; Toshaan HarjaiCaso IVEY-9B20A073-EIniciativa emprendedora, MarketingThe founder and chief executive officer (CEO) of the direct-to-consumer deodorant startup Native Deodorant (Native) had grown the brand to one million active users in about two years. The company was founded in 2015 in San Francisco and had disrupted theDesde 8,20 €
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Redesigning Sunnymeadows.ca (B)
June Cotte; Ari ShomairCaso IVEY-9B11A018-EMarketingThis case is a supplement to Redesigning Sunny Meadows.ca (A).Desde 5,74 €
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Sometimes, Less Innovation Is Better
Aversa, Paolo; Berinato, ScottArtículo HBS-F1703B-EIniciativa emprendedoraIf your industry is in turmoil, your instinct might be to double down on innovation so that your firm can get ahead of all the change. But new research from a team led by a professor from City University of London suggests you might want to hold off. Its study of innovation in Formula 1 racing showed that when car technologies were undergoing rapid shifts, the teams that produced very basic vehicles outperformed the rest.Desde 8,20 €
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Plantations Practiced Modern Management
Rosenthal, Caitlin; Berinato, ScottArtículo HBS-F1309D-EDetailed accounting records from the 19th century reveal that U.S. and West Indian slaveholders used scientific management techniques to run their operations.Desde 8,20 €
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Visualizations That Really Work
Berinato, ScottArtículo HBS-R1606H-ENot long ago, the ability to create smart data visualizations (or dataviz) was a nice-to-have skill for design- and data-minded managers. But now it's a must-have skill for all managers, because it's often the only way to make sense of the work they do. Decision making increasingly relies on data, which arrives with such overwhelming velocity, and in such volume, that some level of abstraction is crucial. Thanks to the internet and a growing numb...Desde 8,20 €
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Life's Work: David McCullough
McCullough, David; Berinato, ScottArtículo HBS-R1301N-EDavid McCullough, historian and author of the Pulitzer Prize-winning Truman and John Adams, on what the history of leadership means for managers today.Desde 8,20 €
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We Look Like Our Names
Sellier, Anne-Laure; Berinato, ScottArtículo HBS-F1705B-EA team of researchers has discovered that we associate names with physical traits--and that we all subconsciously try to fit our name's stereotype.Desde 8,20 €