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NeoGenius: B2B or (Not) To Be
Dominic Lim; Eric MorseCaso IVEY-9B17M001-EDirección estratégica, Iniciativa emprendedoraNeoGenius Co., Ltd. (NeoGenius) was an early-stage entrepreneurial venture based in South Korea. Founded in February 2000, NeoGenius provided a wide range of business-to-business (B2B) e-business software and related services. In June 2001, the company was up and running, but it faced competition from larger firms, and the effects of a global economic downturn; as a result, its financial performance was falling short of expectations. NeoGenius ha...Desde 8,20 €
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Grandma Treesaw's Bannock: Mixing In Growth
Dominic Lim; Zuhayr Abbas; Nick FoxCaso IVEY-W34807-EDirección estratégica, Iniciativa emprendedoraTeresa Ward, founder of Grandma Treesaw’s Bannock (GTB), had recently received positive media coverage from the Canadian Broadcasting Corporation and was hoping to leverage it to grow her Yukon-based bannock-mix business. She was considering two options: expand her direct to consumer offer by working with Shopify Inc. to improve GTB’s e-commerce sales or grow her product portfolio by introducing two new flavours of bannock mix. A few questions lo...Desde 8,20 €
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The Yukon Soaps Company: Indigenous Business Growth
Dominic Lim; Victor LalCaso IVEY-9B21M055-EDirección estratégicaIn February 2019, the owner of the Yukon Soaps Company (Yukon Soaps), based in Mayo, Yukon, was contemplating the path forward for her business. Founded in 1998, Yukon Soaps was a provider of hand-crafted artisanal soap featuring Indigenous artwork. Yukon Soaps had been experiencing double-digit annual sales growth over the past several years, and demand was steadily exceeding supply. The owner felt that her business had reached a critical point,...Desde 8,20 €
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The Happiness Backlash
Beard, AlisonArtículo HBS-R1507N-ELiderazgo y Dirección de personasA survey of five books investigates the seemingly universal insistence on feeling good.Desde 8,20 €
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Life's Work: James Patterson
Patterson, James; Beard, AlisonArtículo HBS-R1203T-EJames Patterson, one of the world's most popular and prolific novelists, discusses creative problem solving, collaboration, and productivity.Desde 8,20 €
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Life's Work: Christiane Amanpour
Amanpour, Christiane; Beard, AlisonArtículo HBS-R1205M-EAward-winning foreign correspondent Christiane Amanpour shares her insights on leadership, ambition, and the female advantage.Desde 8,20 €
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Life's Work: Kenneth Cole
Cole, Kenneth; Beard, AlisonArtículo HBS-R1112M-EHBR interviews fashion designer Kenneth Cole on a career that has combined work, family, and community activism.Desde 8,20 €
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Life's Work: Salman Rushdie
Rushdie, Salman; Beard, AlisonArtículo HBS-R1509L-EThe acclaimed novelist discusses his creative process, the appeal of social media, and the unique truths found in fiction.Desde 8,20 €
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Life's Work: Ruth Westheimer
Westheimer, Ruth; Beard, AlisonArtículo HBS-R1604L-EThe celebrity sex therapist of the 1980s discusses transitioning to a public career, adapting to many different cultures, and "rewiring" rather than retiring.Desde 8,20 €
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Life's Work: Ricky Gervais
Gervais, Ricky; Beard, AlisonArtículo HBS-R1104P-EComedian Ricky Gervais on office dysfunction, creative control, his controversial comedy and why the greatest failure in life is not enjoying what you do.Desde 8,20 €