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Too Far Ahead of the IT Curve? (HBR Case Study and Commentary)
Glaser, John P.; Halvorson, George C.; Ford, Monte; Heffner, Randy; Kastor, John A.Artículo HBS-R0707A-EServicios y operacionesPeachtree Healthcare has major IT infrastructure problems, and CEO Max Berndt is struggling to find the right fix. He can go with a single set of systems and applications that will provide consistency across Peachtree's facilities but may not give doctors enough flexibility. Or he can choose service-oriented architecture (SOA), a modular design that will allow Peachtree to standardize incrementally and selectively but poses certain risks as a new...Desde 8,20 €
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Too Far Ahead of the IT Curve (HBR Case Commentary)
Glaser, John P.; Halvorson, George C.; Ford, Monte; Heffner, Randy; Kastor, John A.Artículo HBS-R0707Z-EServicios y operacionesPeachtree Healthcare has major IT infrastructure problems, and CEO Max Berndt is struggling to find the right fix. He can go with a single set of systems and applications that will provide consistency across Peachtree's facilities but may not give doctors enough flexibility. Or he can choose service-oriented architecture (SOA), a modular design that will allow Peachtree to standardize incrementally and selectively but poses certain risks as a new...Desde 8,20 €
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El caso HBR: Un sistema de TI demasiado vanguardista
Glaser, John P.; Halvorson, George C.; Ford, Monte; Heffner, Randy; Kastor, John A.Artículo HBS-R0707AServicios y operacionesPeachtree Healthcare tiene grandes problemas de infraestructura de TI, y CEO Max Berndt está luchando para encontrar la solución correcta. Se puede ir con un único conjunto de sistemas y aplicaciones que proporcionan consistencia a través de las instalaciones de Peachtree, pero no puede dar a los médicos la flexibilidad suficiente. O puede elegir la arquitectura orientada al servicio (SOA), un diseño modular que permitirá la estandarización de Pe...Desde 8,20 €
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Pricing, Profits and Customer Value
Cespedes, Frank V.; Shapiro, Benson P.; Ross, Elliot B.Caso HBS-811016-EDirección estratégicaThis note discusses how some firms (start-ups and established companies) maximize customer value and profits via their pricing processes. It is aimed at companies that compete on the basis of performance initiatives rather than absolute cost advantages and low price. It is suitable for use in courses or modules in Pricing, Entrepreneurial Management, Strategy, or Marketing.Desde 8,20 €
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Pricing, Profits and Customer Value (Spanish version)
Cespedes, Frank V.; Shapiro, Benson P.; Ross, Elliot B.Caso HBS-818S09Dirección estratégicaThis note discusses how some firms (start-ups and established companies) maximize customer value and profits via their pricing processes. It is aimed at companies that compete on the basis of performance initiatives rather than absolute cost advantages and low price. It is suitable for use in courses or modules in Pricing, Entrepreneurial Management, Strategy, or Marketing.Desde 8,20 €