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Case

Pricing, Profits and Customer Value

By Cespedes, Frank V. / Shapiro, Benson P. / Ross, Elliot B.

This note discusses how some firms (start-ups and established companies) maximize customer value and profits via their pricing processes. It is aimed at companies that compete on the basis of performance initiatives rather than absolute cost advantages and low price. It is suitable for use in courses or modules in Pricing, Entrepreneurial Management, Strategy, or Marketing.

Collection: HBSP (USA)

Ref: HBS-811016-E

Format: PDF

Number of pages: 17

Publication Date: Sep 20, 2010

Language: English, Spanish

Review date: Aug 26, 2011

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Description

Year: 1997

Geographic Setting: United States

Industry Setting: Photographic equipment & supplies

Pricing, Profits and Customer Value

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Pricing, Profits and Customer Value

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