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Pepsi-Cola España - 1994
Iniesta, Francisco; Pons, J. M.Caso M-1042MarketingA finales de marzo de 1994, los ejecutivos de Pepsi-Cola España decidieron repasar los hechos de los últimos tres años, posiblemente el periodo de mayor intensidad en términos de competencia en el mercado español de los refrescos. Pretendían evaluar las acciones de marketing realizadas durante dicho periodo, sobre todo el lanzamiento de los nuevos productos y su estrategia publicitaria.Desde 8,20 €
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Sony España, S.A.: Pyxis
Pons, J. M.; Shimizu R.Caso M-868MarketingUn director de producto de Sony España es responsable de la elaboración de un plan de marketing para el lanzamiento de un producto nuevo en una categoría totalmente nueva para la compañía: un Sistema de Posicionamiento Global (GPS) que tiene diferencias claras del resto de sus competidores. Deben tomar las decisiones sobre el precio, los canales de distribución y estimar las ventas del primer año para realizar los pedidos necesarios a la fábrica ...Desde 8,20 €
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Sinpasa (A)
Pons, J. M.; Segarra, José Antonio; Vila, VictorianoCaso M-1016MarketingEl nuevo jefe de ventas de la zona norte de España de una empresa de suministros de papelería técnica se plantea cómo preparar su entrada a la vista de unos pobres resultados.Desde 8,20 €
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Sinpasa (B)
Pons, J. M.; Segarra, José Antonio; Vila, VictorianoCaso M-1017MarketingDespués de unos meses de trabajo, el jefe de ventas de la zona norte tiene que tomar decisiones respecto a cuatro vendedores problemáticos.Desde 5,74 €
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Pepsi-Cola Spain - 1994
Iniesta, Francisco; Pons, J. M.Caso M-1042-EMarketingAt the end of March 1994 the executives of Pepsi-Cola Spain decided to review the events of the last three years, possibly the period of greatest competitive intensity in the Spanish soft drink market. They intended to evaluate the marketing actions taken during this period, particularly new product launches and their advertising strategy.Desde 8,20 €
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Sony España, S.A.: Pyxis
Pons, J. M.; Shimizu R.Caso M-868-EMarketingA young product manager at Sony España is responsible for the preparation of a marketing plan for the launch of a new product in a category that is totally new for the company: a global positioning system for orientation, which has clear differences from the rest of its competitors. They must make decisions about price, distribution channels and estimate first-year sales in order to able to make the necessary orders from the factory in Japan.Desde 8,20 €
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When Cultures Collide: 2015 HIV Outbreak in Southern Indiana (A)
Howitt, Arnold M.; Lundberg, KirstenCaso HBS-KS1205-EThis case (Parts A&B) takes students behind the scenes at the Indiana State Department of Health (ISDH) as it struggles to recognize and manage an unusual outbreak of HIV in a poor, rural community. As ISDH learns, illegal injection of prescription drugs, mainly opioids, is spreading the disease. Users are sharing needles and thus exposing the second, third, or subsequent users to infection with HIV from potentially contaminated blood residue. IS...Desde 8,20 €
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When Cultures Collide: 2015 HIV Outbreak in Southern Indiana, Epilogue
Howitt, Arnold M.; Lundberg, KirstenCaso HBS-KS1207-EThis epilogue accompanies case number 2080.0. This case (Parts A&B) takes students behind the scenes at the Indiana State Department of Health (ISDH) as it struggles to recognize and manage an unusual outbreak of HIV in a poor, rural community. As ISDH learns, illegal injection of prescription drugs, mainly opioids, is spreading the disease. Users are sharing needles and thus exposing the second, third, or subsequent users to infection with HIV f...Desde 8,20 €
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Into Local Streets: Maryland National Guard and the Baltimore Riots, Epilogue
Howitt, Arnold M.; Lundberg, KirstenCaso HBS-KS1254-EEconomíaSupplement to case KS1253. On April 19, 2015, Freddie Gray, a young African American male, died while in the custody of the Baltimore Police. In response to his death, which occurred less than a year after a similar incident in Ferguson, Missouri, protestors mobilized daily in Baltimore to vocalize their frustrations, including what they saw as law enforcement's long-standing mistreatment of the African American community. Then, on April 27, foll...Desde 8,20 €