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Jets4future and the Sale of Private Jets
Segarra, José Antonio; Valentí, Albert; Sanmartí, FrancCaso M-1305-EDirección estratégica, MarketingThe case centers on a European distributor of private jets. It explains the specificities and particular problems involved in marketing high-value industrial products: long sales cycle, complex decision-making unit, and significant investment on the part of the customer for the purchase. It discusses the process of customer acquisition and different marketing investments. It also describes three specific situations involving customers in which de...Desde 8,20 €
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Jets4future and the Sale of Private Jets (Portuguese Version, Brazil)
Segarra, José Antonio; Valentí, Albert; Sanmartí, FrancCaso M-1305-PBDirección estratégica, MarketingThe case centers on a European distributor of private jets. It explains the specificities and particular problems involved in marketing high-value industrial products: long sales cycle, complex decision-making unit, and significant investment on the part of the customer for the purchase. It discusses the process of customer acquisition and different marketing investments. It also describes three specific situations involving customers in which de...Desde 8,20 €
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Jets4future y la venta de jets privados
Segarra, José Antonio; Valentí, Albert; Sanmartí, FrancCaso M-1305Dirección estratégica, MarketingEl caso se centra en un distribuidor europeo de jets privados. Se exponen las particularidades y problemáticas específicas de la comercialización de productos industriales de alto valor: ciclo de venta largo, unidad de decisión compleja e inversión significativa por parte del cliente para realizar la compra. Se discute el proceso de captación de clientes y las diferentes inversiones de marketing. También se describen tres decisiones concretas sob...Desde 8,20 €
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When Cultures Collide: 2015 HIV Outbreak in Southern Indiana (A)
Howitt, Arnold M.; Lundberg, KirstenCaso HBS-KS1205-EThis case (Parts A&B) takes students behind the scenes at the Indiana State Department of Health (ISDH) as it struggles to recognize and manage an unusual outbreak of HIV in a poor, rural community. As ISDH learns, illegal injection of prescription drugs, mainly opioids, is spreading the disease. Users are sharing needles and thus exposing the second, third, or subsequent users to infection with HIV from potentially contaminated blood residue. IS...Desde 8,20 €
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When Cultures Collide: 2015 HIV Outbreak in Southern Indiana, Epilogue
Howitt, Arnold M.; Lundberg, KirstenCaso HBS-KS1207-EThis epilogue accompanies case number 2080.0. This case (Parts A&B) takes students behind the scenes at the Indiana State Department of Health (ISDH) as it struggles to recognize and manage an unusual outbreak of HIV in a poor, rural community. As ISDH learns, illegal injection of prescription drugs, mainly opioids, is spreading the disease. Users are sharing needles and thus exposing the second, third, or subsequent users to infection with HIV f...Desde 8,20 €
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Into Local Streets: Maryland National Guard and the Baltimore Riots, Epilogue
Howitt, Arnold M.; Lundberg, KirstenCaso HBS-KS1254-EEconomíaSupplement to case KS1253. On April 19, 2015, Freddie Gray, a young African American male, died while in the custody of the Baltimore Police. In response to his death, which occurred less than a year after a similar incident in Ferguson, Missouri, protestors mobilized daily in Baltimore to vocalize their frustrations, including what they saw as law enforcement's long-standing mistreatment of the African American community. Then, on April 27, foll...Desde 8,20 €
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Fears and Realities: Managing Ebola in Dallas
Howitt, Arnold M.; Lundberg, KirstenCaso HBS-KS1160-EEconomíaIn September 2014, as several West African countries continued to battle a deadly outbreak of the Ebola virus, Dallas, Texas emerged as ground zero for the disease in the U.S. This case recounts how, over the course of three days, Thomas Eric Duncan, who had recently arrived in the city from Liberia, reported twice to Dallas Presbyterian Hospital exhibiting signs of illness. Having sent him home after his first visit, the hospital admitted him af...Desde 8,20 €
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Mission in Flux: Michigan National Guard in Liberia
Howitt, Arnold M.; Lundberg, KirstenCaso HBS-KS1242-EIn summer and fall of 2014, thousands of individuals in Liberia, Sierra Leone, and Guinea contracted the Ebola virus. This outbreak of the deadly disease, which until then had been highly uncommon in West Africa, prompted a major (albeit delayed) public health response on the part of the international community, including an unprecedented commitment made by the United States, which sent almost 3,000 active military soldiers to Liberia. "Mission i...Desde 8,20 €
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Mission in Flux: Michigan National Guard in Liberia, Epilogue
Howitt, Arnold M.; Lundberg, KirstenCaso HBS-KS1252-EEpilogue to case KS1242. In summer and fall of 2014, thousands of individuals in Liberia, Sierra Leone, and Guinea contracted the Ebola virus. This outbreak of the deadly disease, which until then had been highly uncommon in West Africa, prompted a major (albeit delayed) public health response on the part of the international community, including an unprecedented commitment made by the United States, which sent almost 3,000 active military soldie...Desde 8,20 €
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Into Local Streets: Maryland National Guard and the Baltimore Riots
Howitt, Arnold M.; Lundberg, KirstenCaso HBS-KS1253-EEconomíaOn April 19, 2015, Freddie Gray, a young African American male, died while in the custody of the Baltimore Police. In response to his death, which occurred less than a year after a similar incident in Ferguson, Missouri, protestors mobilized daily in Baltimore to vocalize their frustrations, including what they saw as law enforcement's long-standing mistreatment of the African American community. Then, on April 27, following Gray's funeral, riots...Desde 8,20 €