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Port Aventura
Huete, Luis María; Kuppers V.; Segarra, José AntonioCaso P-891Servicios y operacionesPort Aventura se enfrenta al "efecto champán" en su segunda temporada. Este fenómeno consistía en la bajada del número de visitantes que históricamente experimentaban todos los parques temáticos y de atracciones en su segundo año de operaciones, una vez disipada la curiosidad de la novedad. Port Aventura estaba decidida a que no le ocurriese lo mismo. De hecho sus planes eran ambiciosos: superar con creces los tres millones de visitantes, mejorar...Desde 8,20 €
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Port Aventura
Huete, Luis María; Kuppers V.; Segarra, José AntonioCaso P-891-EServicios y operacionesPortaventura faced the "champagne effect" in its second season. This consisted of a drop in the number of visitors, which all theme parks and amusement parks experienced in their second year of operations once the novelty had worn off. Portaventura decided to avoid this effect. In fact, their plans were ambitious: to achieve more than 3 million visitors, improve the yield of the project and create the best conditions for shareholders so that they...Desde 8,20 €
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Consultant's Comeuppance (HBR Case Study and Commentary)
Buday, Robert; Bane, William P.; Van Berkel, Tom; Klein, Peter; Stone, TriciaArtículo HBS-R0302A-EMarketingFor ten years, Jeff Patterson's firm, Flynn Fuller Consulting, has worked on projects for financial services giant GloBank. Now Jeff's contact, Bill Holland, says another project is imminent--good news for the recession-battered consultancy--but there's just one problem: GloBank has an enigmatic new CEO, H. Frank Maloney III. Brought in to restore profitability, Maloney has been examining GloBank's bottom line, looking for places to cut. The new ...Desde 8,20 €
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Consultant's Comeuppance (HBR Case Study and Commentary) (Spanish version)
Buday, Robert; Bane, William P.; Van Berkel, Tom; Klein, Peter; Stone, TriciaArtículo HBS-R0302AMarketingFor ten years, Jeff Patterson's firm, Flynn Fuller Consulting, has worked on projects for financial services giant GloBank. Now Jeff's contact, Bill Holland, says another project is imminent--good news for the recession-battered consultancy--but there's just one problem: GloBank has an enigmatic new CEO, H. Frank Maloney III. Brought in to restore profitability, Maloney has been examining GloBank's bottom line, looking for places to cut. The new ...Desde 8,20 €