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Learning to Play in the New "Share Economy"
Fournier, Susan; Eckhardt, Giana M.; Bardhi, FleuraArtículo HBS-R1307M-EDirección estratégicaAn established rental car company acquires a car-sharing start-up and must decide whether to fully integrate it, to leave it as an independent unit, or to take a course somewhere in the middle. This fictional case study is written by Susan Fournier, Giana M. Eckhardt, and Fleura Bardhi, featuring expert commentary by Marc McCabe and Andre Haddad. This HBR Case Study includes both the case and the commentary. For teaching purposes, this Reprint i...Desde 8,20 €
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Learning to Play in the New "Share Economy" (HBR Case Study)
Fournier, Susan; Eckhardt, Giana M.; Bardhi, FleuraArtículo HBS-R1307X-EDirección estratégicaAn established rental car company acquires a car-sharing start-up and must decide whether to fully integrate it, to leave it as an independent unit, or to take a course somewhere in the middle. This fictional case study is written by Susan Fournier, Giana M. Eckhardt, and Fleura Bardhi, featuring expert commentary by Marc McCabe and Andre Haddad. For teaching purposes, this is the case-only version of the HBR case study. The commentary-only vers...Desde 8,20 €
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Learning to Play in the New "Share Economy" (Commentary for HBR Case Study)
Fournier, Susan; Eckhardt, Giana M.; Bardhi, FleuraArtículo HBS-R1307Z-EDirección estratégicaAn established rental car company acquires a car-sharing start-up and must decide whether to fully integrate it, to leave it as an independent unit, or to take a course somewhere in the middle. This fictional case study is written by Susan Fournier, Giana M. Eckhardt, and Fleura Bardhi, featuring expert commentary by Marc McCabe and Andre Haddad. For teaching purposes, this is the commentary-only version of the HBR case study. The case-only vers...Desde 8,20 €
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Good Money After Bad? (HBR Case Study and Commentary)
Mullins, John W.; Farneti, Ivan; Hassan, Fred; Johnson, Robert M.; Zott, ChristophArtículo HBS-R0703A-EIniciativa emprendedoraChristian Harbinson, a young associate at the venture capital firm Scharfstein Weekes, has a difficult decision to make before the next investment committee meeting. He's been watching over SW's investment in Seven Peaks Technologies, and sales of its single product have been disappointing. Now the company's head, Jack Brandon, wants another $400,000 to pursue a new product. Harbinson believes in Brandon and in his proprietary technology--a titan...Desde 8,20 €
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Dinero bien gastado, esta vez
Mullins, John W.; Farneti, Ivan; Hassan, Fred; Johnson, Robert M.; Zott, ChristophArtículo HBS-R0703AIniciativa emprendedoraCristiano Harbinson, un asociado joven a la firma de capital riesgo Scharfstein Weekes, tiene una decisión difícil de tomar antes de la próxima reunión del comité de inversión. Él ha estado viendo sobre la inversión de SW en siete picos Technologies, y las ventas de su único producto han sido decepcionantes. Ahora la cabeza de la compañía, Jack Brandon, quiere otro $ 400.000 a seguir un nuevo producto. Harbinson cree en Brandon y en su tecnología...Desde 8,20 €
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Good Money After Bad (Commentary for HBR Case Study)
Mullins, John W.; Farneti, Ivan; Hassan, Fred; Johnson, Robert M.; Zott, ChristophArtículo HBS-R0703Z-EIniciativa emprendedoraChristian Harbinson, a young associate at the venture capital firm Scharfstein Weekes, has a difficult decision to make before the next investment committee meeting. He's been watching over SW's investment in Seven Peaks Technologies, and sales of its single product have been disappointing. Now the company's head, Jack Brandon, wants another $400,000 to pursue a new product. Harbinson believes in Brandon and in his proprietary technology--a titan...Desde 8,20 €
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¡Presentando... la XFL!
Fournier, Susan; Greyser, Stephen A.; Schulman, Seth M.Caso HBS-503S41MarketingCuando la liga de fútbol profesional XFL debutó el 3 de febrero de 2001, se generó un rating Nielsen de 10,1, más alto que cualquier programa de televisión nacional en una ranura de tiempo de la tarde el sábado. La próxima semana, los índices se desplomaron, y por novena semana del juego XFL ganaron el título como el evento deportivo más baja calificación en la historia de la televisión. Copropietarios WWFE y NBC se separó oficialmente la XFL el ...Desde 8,20 €
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Into the Fray (HBR Case Study and Commentary)
Peebles, M. Ellen; Widmann, Nancy Clifford; Kopelan, Amy Dorn; Hassan, Fred; Cohen, Allan; Rhodes, Gary B.Artículo HBS-R0501A-ELiderazgo y Dirección de personasTalk of cost cutting and layoffs was already in the air in the New York offices of international beverage company Legrand SA. But now everyone is imagining the worst after the sudden and mysterious resignation of Lucien Beaumont, the company's president of U.S. operations. The rumors are flying fast and furious about what prompted his departure and, just as important, who will get Lucien's job. Michael Feldstein is confident that he's a top conte...Desde 8,20 €