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Bootstrapping at Lightricks
White, Robert; Bussgang, Jeffrey J.; Snively, ChristineCaso HBS-817051-EIniciativa emprendedoraBy August 2015, two-year-old mobile imaging software startup Lightricks had developed and released two best-selling paid mobile apps, grown to a team of 30, earned a revenue run rate of nearly $10 million, and achieved modest profitability. The bootstrapped company had explored raising funds, met with venture capital firms, and was presented with a term sheet. The co-founders believed the financing would allow them to scale up quicker, but they a...Desde 8,20 €
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Next 20 Years: How Customer and Workforce Attitudes Will Evolve
Howe, Neil; Strauss, WilliamArtículo HBS-R0707B-EBusiness projects with very long time horizons--such as those involving product R&D, workplace design, and total compensation planning--have to contend with a crucial question: What will be the needs, demands, and desires of consumers and employees decades from now? If you think the answer is "Just more of the same," you're in for a surprise. Howe and Strauss, the authors of "Generations", "The Fourth Turning", "Millennials Rising", and other boo...Desde 8,20 €
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Indigo Agriculture
Iansiti, Marco; Toffel, Michael W.; Snively, ChristineCaso HBS-617020-EServicios y operacionesIndigo Agriculture had successfully developed and launched its first commercial product, microbe-enhanced cotton seeds, on an accelerated product development timeline. In late 2016, as the company was about to launch their second product, winter wheat, the management team proposed to again accelerate their development timeline and introduce six new products in four countries within the next 12 months. The CEO and Director of Business Development ...Desde 8,20 €
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Los próximos 20 años: cómo evolucionarán las actitudes de los clientes y de la fuerza de trabajo
Howe, Neil; Strauss, WilliamArtículo HBS-R0707BConocimiento y comunicaciónproyectos empresariales con horizontes de tiempo muy largos - como las relacionadas con los productos de I + D, diseño del lugar de trabajo, y la planificación de compensación total - tienen que lidiar con una pregunta crucial: ¿Cuáles serán las necesidades, demandas y deseos de los consumidores y empleados décadas a partir de ahora ? Si piensa que la respuesta es "más de lo mismo", usted se encontrará con una sorpresa. Howe y Strauss, los autore...Desde 8,20 €
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Google Car
Lakhani, Karim R.; Weber, James; Snively, ChristineCaso HBS-614022-EServicios y operacionesBy 2013, Google, while not a traditional manufacturer of automobiles, had invested millions of dollars in its self-driving cars which had logged over 500,000 miles of testing. The Google management team faced several questions. Should Google continue to invest in the technology behind self-driving cars? How could Google's core software-based and search business benefit from self-driving car technology? As large auto manufacturers began to invest ...Desde 8,20 €
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Whole Foods under Amazon
Campbell, Dennis; Sandino, Tatiana; Barnett, James; Snively, ChristineCaso HBS-118074-EContabilidad y controlIn August 2018, Amazon acquired Whole Foods Market for $13.7 billion. Whole Foods was struggling with high costs and faced growing competition from traditional supermarkets offering more organic products. Prior to the acquisition, Whole Foods began rolling out a new order-to-shelf (OTS) inventory management system that many observers believed had led to shortages. For years, store team leaders at Whole Foods were empowered to make inventory decis...Desde 8,20 €
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NBCUniversal Telemundo: Transforming Latino Television
McGee, Henry W.; Knoop, Carin-Isabel; Snively, ChristineCaso HBS-318018-EIn August 2017, Cesar Conde, chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises, considered how the Miami-based Spanish-language TV network Telemundo could succeed in a rapidly shifting media landscape. Over the past few years, Telemundo had prioritized high production value original programming and made significant gains on its Spanish-language rival Univision as well as the four biggest U.S. broadcasters. By 201...Desde 8,20 €