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Case

Indigo Agriculture

By Iansiti, Marco / Toffel, Michael W. / Snively, Christine

Indigo Agriculture had successfully developed and launched its first commercial product, microbe-enhanced cotton seeds, on an accelerated product development timeline. In late 2016, as the company was about to launch their second product, winter wheat, the management team proposed to again accelerate their development timeline and introduce six new products in four countries within the next 12 months. The CEO and Director of Business Development met to discuss the feasibility of accelerating their timeline, potential bottlenecks in the product development process, resource management, and the potential need for a more formalized development process.

Collection: HBSP (USA)

Ref: HBS-617020-E

Format: PDF

Number of pages: 30

Publication Date: Oct 3, 2016

Language: English

Review date: Nov 5, 2018

What material is included in this case:

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Description

Year: 2013

Geographic Setting: United States

Industry Setting: Agribusiness; Agriculture, forestry, fishing & hunting

Indigo Agriculture

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Indigo Agriculture

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Indigo Agriculture

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