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R&D Portfolio Management (A) (Spanish version)
Pisano, Gary P.; Fleming, Lee; Strick, Eli PeterCaso HBS-610S22Servicios y operacionesVertex Pharmaceuticals, Inc., a drug discovery company that recently decided to pursue a vertically integrated business model, chose to build up its clinical development and commercial capabilities and infrastructure. For the first time in its history, Vertex will select two drug candidates from its internal research portfolio of four projects to develop on its own, without the help of strategic partners. CEO Joshua Boger and President Vicki Sato...Desde 8,20 €
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Vertex Pharmaceuticals: R&D Portfolio Management (A)
Pisano, Gary P.; Fleming, Lee; Strick, Eli PeterCaso HBS-604101-EServicios y operacionesVertex Pharmaceuticals, Inc., a drug discovery company that recently decided to pursue a vertically integrated business model, chose to build up its clinical development and commercial capabilities and infrastructure. For the first time in its history, Vertex will select two drug candidates from its internal research portfolio of four projects to develop on its own, without the help of strategic partners. CEO Joshua Boger and President Vicki Sato...Desde 8,20 €
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Open Source: Salvation or Suicide (HBR Case Study)
Wilson, Scott; Kambil, AjitArtículo HBS-R0804X-ETecnologías de la informaciónAmp Up, a wildly popular electronic-music game, is the brainchild of KMS's cherished programmers, who now spend their time trying to keep customers dazzled with upgrades. But a couple of start-ups have ripped off the idea using their own code - which is open source. Now they're demanding that KMS float with the rising tide and join the open-source community. How could the company make money without its IP? And why should it try? Four experts comm...Desde 8,20 €
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Open Source: Salvation or Suicide (Commentary for HBR Case Study)
Wilson, Scott; Kambil, AjitArtículo HBS-R0804Z-ETecnologías de la informaciónAmp Up, a wildly popular electronic-music game, is the brainchild of KMS's cherished programmers, who now spend their time trying to keep customers dazzled with upgrades. But a couple of start-ups have ripped off the idea using their own code - which is open source. Now they're demanding that KMS float with the rising tide and join the open-source community. How could the company make money without its IP? And why should it try? Four experts comm...Desde 8,20 €
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Open Source: Salvation or Suicide? (HBR Case Study and Commentary)
Wilson, Scott; Kambil, AjitArtículo HBS-R0804A-ETecnologías de la informaciónAmp Up, a wildly popular electronic-music game, is the brainchild of KMS's cherished programmers, who now spend their time trying to keep customers dazzled with upgrades. But a couple of start-ups have ripped off the idea using their own code - which is open source. Now they're demanding that KMS float with the rising tide and join the open-source community. How could the company make money without its IP? And why should it try? Four experts comm...Desde 8,20 €
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El caso HBR: Código abierto: salvación o suicidio
Wilson, Scott; Kambil, AjitArtículo HBS-R0804ATecnologías de la informaciónAmp arriba, un popular juego de música electrónica, es una idea original de programadores preciados de KMS, que ahora pasan su tiempo tratando de mantener a los clientes deslumbrados con las actualizaciones. Pero un par de empresas de nueva creación han arrancado la idea de usar su propio código - que es de código abierto. Ahora están exigiendo que flotan KMS con la marea alta y unirse a la comunidad de código abierto. ¿Cómo puede la empresa gana...Desde 8,20 €