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BTPN: A Traditional Bank that became a Digital Indonesian Jenius - Teaching Note
Marleen Dieleman; Ishtiaq P MahmoodNota del Instructor IVEY-8B21M009-EDirección estratégicaTeaching note for product 9B21M009.Desde 0,00 €
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BTPN: A Traditional Bank that became a Digital Indonesian Jenius
Marleen Dieleman; Ishtiaq P MahmoodCaso IVEY-9B21M009-EDirección estratégicaIn 2020, the Indonesian bank PT Bank Tabungan Pensiunan Nasional Tbk (BTPN) had to make a decision regarding a digital transformation strategy for its future. BTPN had started as a small bank that focused on pensioners, but became known for its innovation after a private equity partner bought a stake in 2008. Initially innovating successfully in microfinance, BTPN decided to go digital by creating an in-house start-up in 2015 called Jenius, there...Desde 8,20 €
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bKash: Financial Technology Innovation for Emerging Markets
Ishtiaq P Mahmood; Marleen Dieleman; Narmin TartilaCaso IVEY-9B17M097-EDirección estratégica, Iniciativa emprendedoraThe founder of bKash Limited (bKash), a successful mobile financial services (MFS) model pioneered in Bangladesh, built the company from scratch, targeting services at the lower socioeconomic segment of society and eventually acquiring 26 million customers. bKash has had a positive impact on the lives of countless poor people and has gained worldwide recognition for its innovative business model. The model required close collaboration with teleco...Desde 8,20 €
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7-Eleven Indonesia Innovating in Emerging Markets
Marleen Dieleman; Ishtiaq P Mahmood; Peter DarmawanCaso IVEY-9B15M081-EDirección estratégica, Iniciativa emprendedoraAWARD-WINNING CASE - 2015 AESE Case Writing Competition. The global convenience store brand 7-Eleven entered Indonesia in 2009, with local player PT Modern International as the master franchisor. To differentiate the stores from other convenience stores and to cater to emerging market customers in Indonesia, the CEO combined the idea of a restaurant and a convenience store in his new 7-Eleven outlets. The 7-Eleven stores provided an affordable an...Desde 8,20 €
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Open Source: Salvation or Suicide (HBR Case Study)
Wilson, Scott; Kambil, AjitArtículo HBS-R0804X-ETecnologías de la informaciónAmp Up, a wildly popular electronic-music game, is the brainchild of KMS's cherished programmers, who now spend their time trying to keep customers dazzled with upgrades. But a couple of start-ups have ripped off the idea using their own code - which is open source. Now they're demanding that KMS float with the rising tide and join the open-source community. How could the company make money without its IP? And why should it try? Four experts comm...Desde 8,20 €
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Open Source: Salvation or Suicide (Commentary for HBR Case Study)
Wilson, Scott; Kambil, AjitArtículo HBS-R0804Z-ETecnologías de la informaciónAmp Up, a wildly popular electronic-music game, is the brainchild of KMS's cherished programmers, who now spend their time trying to keep customers dazzled with upgrades. But a couple of start-ups have ripped off the idea using their own code - which is open source. Now they're demanding that KMS float with the rising tide and join the open-source community. How could the company make money without its IP? And why should it try? Four experts comm...Desde 8,20 €
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Open Source: Salvation or Suicide? (HBR Case Study and Commentary)
Wilson, Scott; Kambil, AjitArtículo HBS-R0804A-ETecnologías de la informaciónAmp Up, a wildly popular electronic-music game, is the brainchild of KMS's cherished programmers, who now spend their time trying to keep customers dazzled with upgrades. But a couple of start-ups have ripped off the idea using their own code - which is open source. Now they're demanding that KMS float with the rising tide and join the open-source community. How could the company make money without its IP? And why should it try? Four experts comm...Desde 8,20 €
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El caso HBR: Código abierto: salvación o suicidio
Wilson, Scott; Kambil, AjitArtículo HBS-R0804ATecnologías de la informaciónAmp arriba, un popular juego de música electrónica, es una idea original de programadores preciados de KMS, que ahora pasan su tiempo tratando de mantener a los clientes deslumbrados con las actualizaciones. Pero un par de empresas de nueva creación han arrancado la idea de usar su propio código - que es de código abierto. Ahora están exigiendo que flotan KMS con la marea alta y unirse a la comunidad de código abierto. ¿Cómo puede la empresa gana...Desde 8,20 €