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Can Knockoffs Knock Out Your Business (HBR Case Study)
Nunes, Paul F.; Mulani, Narendra P.Artículo HBS-R0810X-EMarketingFor teaching purposes, this is the case-only version of the HBR case study. The commentary-only version is Reprint R0810Z. The complete case study and commentary is Reprint R0810A. Ruffin CEO Bill Bronson is on a mission. Counterfeits of his company's adventure gear and clothing are on the rise, and Bronson is hell-bent on stopping them. He has hired top-notch investigators to track down the criminals, invested in technology that will help distin...Desde 8,20 €
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Can Knockoffs Knock Out Your Business? (HBR Case Study and Commentary)
Nunes, Paul F.; Mulani, Narendra P.Artículo HBS-R0810A-EMarketingThis HBR Case Study includes both the case and the commentary. For teaching purposes, this reprint is also available in two other versions: case study-only, reprint R0810X, and commentary-only, reprint R0810Z. Ruffin CEO Bill Bronson is on a mission. Counterfeits of his company's adventure gear and clothing are on the rise, and Bronson is hell-bent on stopping them. He has hired top-notch investigators to track down the criminals, invested in tec...Desde 8,20 €
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Can Knockoffs Knock Out Your Business (Commentary for HBR Case Study)
Nunes, Paul F.; Mulani, Narendra P.Artículo HBS-R0810Z-EMarketingFor teaching purposes, this is the commentary-only version of the HBR case study. The case-only version is Reprint R0810X. The complete case study and commentary is Reprint R0810A. Ruffin CEO Bill Bronson is on a mission. Counterfeits of his company's adventure gear and clothing are on the rise, and Bronson is hell-bent on stopping them. He has hired top-notch investigators to track down the criminals, invested in technology that will help distin...Desde 8,20 €
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El caso HBR: Pueden las falsificaciones destruir su negocio
Nunes, Paul F.; Mulani, Narendra P.Artículo HBS-R0810AMarketingEste estudio de caso HBR incluye tanto el caso y el comentario. Para la enseñanza de los propósitos, esta reimpresión también está disponible en otras dos versiones: estudio de caso de sólo, reimpresión R0810X, y el comentario de sólo, reimpresión R0810Z. Ruffin CEO Bill Bronson está en una misión. Las falsificaciones de los artes de la aventura de su compañía y la ropa están en aumento, y Bronson está empeñado en detener ellos. Se ha contratado ...Desde 8,20 €
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Procter & Gamble in the 21st Century (B): Welcoming Gillette
Kanter, Rosabeth Moss; Bird, MatthewCaso HBS-309031-EConocimiento y comunicaciónA.G. Lafley and P&G leaders decided to approach the Gillette integration differently from previous mergers. Using P&G's purpose, values, and principles (PVP) it treated the acquisition as a merger which sought to take the "best of both" from each company.Desde 5,74 €
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Procter & Gamble in the 21st Century (A): Becoming Truly Global
Kanter, Rosabeth Moss; Bird, MatthewCaso HBS-309030-EConocimiento y comunicaciónSince the 1980's, Procter & Gamble had leveraged its purpose, values, and principles (PVP) to create a global company. When P&G faced difficult times in 2000, the new CEO, A.G. Lafley, leveraged the PVP to drive P&G's turnaround, integrate global operatioDesde 8,20 €
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Procter & Gamble Brazil (A): 2 1/2 Turnarounds
Kanter, Rosabeth Moss; Bird, MatthewCaso HBS-308081-EConocimiento y comunicaciónJuliana Azevedo Schahin, a local marketing director for Procter & Gamble in Sao Paulo, had worked closely with Tarek Fahahat, a regional executive based in Caracas, to solve the growth and profitability problems of P&G Brazil. They did so through the creaDesde 8,20 €
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Procter & Gamble in the 21st Century (C): Integrating Gillette
Kanter, Rosabeth Moss; Bird, MatthewCaso HBS-309032-EP&G had used its purpose, values, and principles (PVP) to prepare for the physical integration of Gillette prior to the change of control. The execution of these plans posed numerous challenges in global business units as well as in individual country organizations. While managers sought to maintain business momentum during the transition, corporate leaders were intent on continuing to use Gillette as a catalyst of change.Desde 5,74 €
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2 1/2 Turnarounds (Spanish version)
Kanter, Rosabeth Moss; Bird, MatthewCaso HBS-308S59Dirección estratégicaJuliana Azevedo Schahin, a local marketing director for Procter & Gamble in Sao Paulo, had worked closely with Tarek Fahahat, a regional executive based in Caracas, to solve the growth and profitability problems of P&G Brazil. They did so through the creation of lower-cost versions of two premium products which reached BOP (bottom of the pyramid) consumers--an approach not considered then as a company strategy. The case follows Azevedo and Faraha...Desde 8,20 €