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7-Eleven, Inc. (Spanish Version)
Bell, David E.; Hogan, HalCaso HBS-507S03MarketingPuede 7-Eleven Estados Unidos replicar la experiencia exitosa de 7-Eleven Japón en la venta de alimentos frescos a través de tiendas de conveniencia? Describe el sistema japonés y muestra los pasos que la compañía está tomando para tratar de lograr el mismo éxito en los Estados Unidos.Desde 8,20 €
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PureCircle, Teaching Note
Bell, David E.Nota del Instructor HBS-510072-EDirección estratégicaTeaching Note for #510-032.Desde 0,00 €
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Diamond Foods, Teaching Note
Bell, David E.; Kindred, Natalie; Shelman, MaryNota del Instructor HBS-510067-ETeaching Note for 510013..Desde 0,00 €
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Taylor Fresh Foods, Teaching Note
Bell, David E.; Shelman, MaryNota del Instructor HBS-511128-EMarketingTeaching Note for 509008.Desde 0,00 €
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Monsanto: Helping Farmers Feed the World, Teaching Note
Bell, David E.; Shelman, MaryNota del Instructor HBS-510101-EDirección estratégicaTeaching Note for [510025].Desde 0,00 €
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It Will Need to Be the Most Amazing Thing Humankind Has Ever Done
Gates, Bill; Ignatius, AdiArtículo HBS-R2102K-ELiderazgo y Dirección de personasrising temperatures, the disappearance of ecosystems, disastrous crop failures, economic pain, and massive loss of life.Desde 8,20 €
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How Indra Nooyi Turned Design Thinking Into Strategy: An Interview with PepsiCo's CEO
Nooyi, Indra; Ignatius, AdiArtículo HBS-R1509F-EDirección estratégicaPepsiCo's CEO Indra Nooyi believes that each PepsiCo product must engage customers so directly and personally that they fall in love with it. So in 2012 she hired renowned designer Mauro Porcini as PepsiCo's first chief design officer. What Nooyi calls "design thinking" now informs nearly everything the company does, from product creation, to the look on the shelf, to how consumers interact with a product after they buy it. HBR Editor in Chief Ad...Desde 8,20 €
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"I'm Not Talking About This to Win a Popularity Contest": An Interview with BlackRock CEO Larry Fink
Fink, Larry; Ignatius, AdiArtículo HBS-R1511H-EOne of the most powerful players in global finance, Larry Fink also stands out for his desire to change the very system that made him who he is. He has frequently spoken out about the perils of short-term thinking, especially on Wall Street, and in April 2015 he sent a letter to the world's leading CEOs urging them to ignore their activist shareholders and focus instead on the long-term health of their companies. In this interview with HBR's edit...Desde 8,20 €
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Shaking Things Up at Coca-Cola
Kent, Muhtar; Ignatius, AdiArtículo HBS-R1110F-EWhen Muhtar Kent took the helm at Coke, in 2008, he had two top priorities: to establish a long-term vision and to restore growth in North America. The vision called for doubling Coke's business in 10 years-something "not for the fainthearted," Kent says, "but clearly doable." In this edited interview he talks about the role of social media (Coke has 33 million Facebook fans), which today get 20% of the company's total media spend; the importance...Desde 8,20 €
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"Above All, Acknowledge the Pain"
Sandberg, Sheryl K.; Grant, Adam; Ignatius, AdiArtículo HBS-R1703L-ESheryl Sandberg's life seemed ideal--she had a great job, a best-selling book, a loving family. But in the spring of 2015, her husband was felled by a cardiac condition while the couple was vacationing in Mexico. Struggling to regain her footing after his death, she reached out to her friend Adam Grant, a Wharton professor and author, to explore what research tells us about resilience. That led to their collaboration on the newly published book "...Desde 8,20 €