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Case

7-Eleven, Inc. (Spanish Version)

By Bell, David E. / Hogan, Hal

Marketing

Puede 7-Eleven Estados Unidos replicar la experiencia exitosa de 7-Eleven Japón en la venta de alimentos frescos a través de tiendas de conveniencia? Describe el sistema japonés y muestra los pasos que la compañía está tomando para tratar de lograr el mismo éxito en los Estados Unidos.

Collection: HBSP (USA)

Ref: HBS-507S03

Format: PDF

Number of pages: 33

Publication Date: Dec 4, 2003

Language: Spanish

Review date: Jan 27, 2004

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Description

Year: 2003

Geographic Setting: United States;Japan

Industry Setting: Retail trade; Food; Convenience stores; Agribusiness

7-Eleven, Inc. (Spanish Version)

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7-Eleven, Inc. (Spanish Version)

What material is included in this case:

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7-Eleven, Inc. (Spanish Version)

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