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7-Eleven, Inc. (Spanish Version)

Reference: HBS-507S03
Year: 2003
Number of pages: 33
Geographic Setting: United States;Japan
Publication Date: Dec 4, 2003
Fecha de edición: Jan 27, 2004
Source: HBSP (USA)
Type of Document: Case
Industry Setting: Retail trade;Food;Convenience stores;Agribusiness

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Description

Puede 7-Eleven Estados Unidos replicar la experiencia exitosa de 7-Eleven Japón en la venta de alimentos frescos a través de tiendas de conveniencia? Describe el sistema japonés y muestra los pasos que la compañía está tomando para tratar de lograr el mismo éxito en los Estados Unidos.

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