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Teresa Perales
Alvarez de Mon, Santiago; San Martín, Álvaro; García-Lombardía, PilarCaso DPO-768Liderazgo y Dirección de personasEl caso presenta el dilema al que se enfrente una campeona paralímpica de natación a la hora de tomar importantes decisiones vitales. El contexto desarrollado a partir de sucesivas entrevistas con la protagonista permiten descubrir los matices y criterios de estas decisiones así como las claves de la extraordinaria proactividad y capacidad de esfuerzo y valentía como herramientas vitales para definir y alcanzar el propósito personal.Desde 8,20 €
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Jordan Cohen en Pfizer Works: construyendo la oficina del futuro
Wedell-Wedellsborg, Thomas; Miller, PaddyCaso DPO-187Servicios y operacionesJordan Cohen es director de Eficacia Organizativa en la importante compañía farmacéutica Pfizer. Ha establecido un sistema denominado pfizerWorks mediante el cual se externalizan tareas como la preparación de documentos Excel y PowerPoint o la investigación. En el caso se analiza su evolución a lo largo de un periodo de cinco años en el que se crea pfizerWorks partiendo de cero y se incorpora el sistema a la corporación.Desde 8,20 €
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Teresa Perales
Alvarez de Mon, Santiago; San Martín, Álvaro; García-Lombardía, PilarCaso DPO-768-ELiderazgo y Dirección de personasThe case presents the dilemma faced by a Paralympic swimming champion when she must make important life decisions. The context, established though a series of interviews with the protagonist, provides an insight into the nuances and considerations affecting these decisions and the key role played by the athlete's extraordinary proactivity, effort capacity and courage, which serve as essential tools, enabling her to define and achieve her personal...Desde 8,20 €
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Startup Cisco: Deploying Start-up Methods in a Giant Tech Company
Wedell-Wedellsborg, Thomas; Miller, PaddyCaso DPO-426-EInnovación y cambio, Liderazgo y Dirección de personasThis case outlines how a small team of people apply lean startup methods within Cisco, creating successful internal innovation over a period of a year. The case details how the team launched their idea and got traction for it, with very little formal support. The main features are building a team around an identified problem, attracting customers, building a "product" and anchoring the initiative in the organization.Desde 8,20 €
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Jordan Cohen at PfizerWorks: Building the Office of the Future
Wedell-Wedellsborg, Thomas; Miller, PaddyCaso DPO-187-EServicios y operacionesJordan Cohen is the Manager of organisational effectiveness within Pfizer, the large pharmaceutical company. He sets up a system called pfizerWorks that outsources tasks such as preparation of Excel, PowerPoint and research. This case follows his progress over a five year period as he sets it up from scratch to embedding pfizerWorks throughout the corporation.Desde 8,20 €
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Startup as a Service: The Prehype Model
Wedell-Wedellsborg, Thomas; Miller, PaddyCaso DPO-379-EDirección estratégica, Iniciativa emprendedora, Innovación y cambioThe case outlines how Henrik Werdelin, the founder of Prehype, launched a new model for large companies to create growth through innovation, based on the idea of "start-up as a service." The case describes Prehype's core offering, namely a predefined process for building new ventures, combining the client's internal resources with Prehype's entrepreneurial expertise. The underlying business model was aimed at providing long-term, shared-interest ...Desde 8,20 €
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Samsung's European Innovation Team: Fueling consumer-driven growth
Wedell-Wedellsborg, Thomas; Miller, PaddyCaso DPO-307-EConocimiento y comunicación, Iniciativa emprendedora, Innovación y cambioThe case details the work of Samsung's Product Innovation Team in Europe, the PIT EU, established in 2010 to fuel consumer-driven innovation (as opposed to technology-driven innovation). By 2013, projects created by the team had contributed an estimated half a billion dollars to Samsung's profits. The case covers the first three years of the team and shows how the founders set up their team to make success more likely. Among other topics, the cas...Desde 8,20 €