Startup as a Service: The Prehype Model

Description

The case outlines how Henrik Werdelin, the founder of Prehype, launched a new model for large companies to create growth through innovation, based on the idea of "start-up as a service." The case describes Prehype's core offering, namely a predefined process for building new ventures, combining the client's internal resources with Prehype's entrepreneurial expertise. The underlying business model was aimed at providing long-term, shared-interest incentives for clients, Prehype and Prehype's partners.

Learning Objective

The case examines a model for facilitating innovation in large organizations. Some of Prehype's projects are described in the case, with visuals provided in the slide deck. There is also a real-life example of a lean product plan included among the extra materials, which can be shown in the classroom.

Related Documents

• Startup as a Service: The Prehype Model - Teaching Note

Keywords

Business Model consulting Entrepreneurship Innovation Startup