Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Hailing a New Era: Haier in Japan (B) (Chinese Version)
Sánchez-Runde, Carlos; Lee, Yih-Teen; Reiche, Sebastian; Chen, Yen-Tung; Kotake, YukiCaso DPO-265-ZHLiderazgo y Dirección de personasFounded in 1984 by Zhang Ruimin, current CEO of the company, Haier has rapidly grown from a small refrigerator plant in Qingdao, China, to a global leader in home appliances. As one of the most valuable brands in China, Haier designs, manufactures and sells various home appliances including refrigerators, air conditioners and washing machines in over 100 countries. Since 2006, Haier has aggressively expanded its international presence, aiming t...Desde 5,74 €
-
Jordan Cohen en Pfizer Works: construyendo la oficina del futuro
Wedell-Wedellsborg, Thomas; Miller, PaddyCaso DPO-187Servicios y operacionesJordan Cohen es director de Eficacia Organizativa en la importante compañía farmacéutica Pfizer. Ha establecido un sistema denominado pfizerWorks mediante el cual se externalizan tareas como la preparación de documentos Excel y PowerPoint o la investigación. En el caso se analiza su evolución a lo largo de un periodo de cinco años en el que se crea pfizerWorks partiendo de cero y se incorpora el sistema a la corporación.Desde 8,20 €
-
Hailing a New Era: Haier in Japan (A) (Chinese Version)
Sánchez-Runde, Carlos; Lee, Yih-Teen; Reiche, Sebastian; Chen, Yen-Tung; Kotake, YukiCaso DPO-264-ZHLiderazgo y Dirección de personasFounded in 1984 by Zhang Ruimin, current CEO of the company, Haier has rapidly grown from a small refrigerator plant in Qingdao, China, to a global leader in home appliances. As one of the most valuable brands in China, Haier designs, manufactures and sells various home appliances including refrigerators, air conditioners and washing machines in over 100 countries. Since 2006, Haier has aggressively expanded its international presence, aiming to ...Desde 8,20 €
-
Nuevos tiempos: Haier en Japón (A)
Sánchez-Runde, Carlos; Lee, Yih-Teen; Reiche, Sebastian; Chen, Yen-Tung; Kotake, YukiCaso DPO-264Liderazgo y Dirección de personasFundada en 1984 por Zhang Ruimin, CEO actual de la compañía, Haier ha crecido rápidamente y ha pasado de ser una pequeña fábrica de frigoríficos en Qingdao, China, a ser un líder mundial en el sector de los electrodomésticos. Como una de las marcas más valoradas de China, Haier diseña, fabrica y comercializa diversas líneas de electrodomésticos, como frigoríficos, aparatos de aire acondicionado y lavadoras, en más de cien países. Desde 2006 Haier...Desde 8,20 €
-
Startup Cisco: Deploying Start-up Methods in a Giant Tech Company
Wedell-Wedellsborg, Thomas; Miller, PaddyCaso DPO-426-EInnovación y cambio, Liderazgo y Dirección de personasThis case outlines how a small team of people apply lean startup methods within Cisco, creating successful internal innovation over a period of a year. The case details how the team launched their idea and got traction for it, with very little formal support. The main features are building a team around an identified problem, attracting customers, building a "product" and anchoring the initiative in the organization.Desde 8,20 €
-
Jordan Cohen at PfizerWorks: Building the Office of the Future
Wedell-Wedellsborg, Thomas; Miller, PaddyCaso DPO-187-EServicios y operacionesJordan Cohen is the Manager of organisational effectiveness within Pfizer, the large pharmaceutical company. He sets up a system called pfizerWorks that outsources tasks such as preparation of Excel, PowerPoint and research. This case follows his progress over a five year period as he sets it up from scratch to embedding pfizerWorks throughout the corporation.Desde 8,20 €
-
Startup as a Service: The Prehype Model
Wedell-Wedellsborg, Thomas; Miller, PaddyCaso DPO-379-EDirección estratégica, Iniciativa emprendedora, Innovación y cambioThe case outlines how Henrik Werdelin, the founder of Prehype, launched a new model for large companies to create growth through innovation, based on the idea of "start-up as a service." The case describes Prehype's core offering, namely a predefined process for building new ventures, combining the client's internal resources with Prehype's entrepreneurial expertise. The underlying business model was aimed at providing long-term, shared-interest ...Desde 8,20 €
-
Hailing a New Era: Haier in Japan (B)
Sánchez-Runde, Carlos; Lee, Yih-Teen; Reiche, Sebastian; Chen, Yen-Tung; Kotake, YukiCaso DPO-265-ELiderazgo y Dirección de personasFounded in 1984 by Zhang Ruimin, current CEO of the company, Haier has rapidly grown from a small refrigerator plant in Qingdao, China, to a global leader in home appliances. As one of the most valuable brands in China, Haier designs, manufactures and sells various home appliances including refrigerators, air conditioners and washing machines in over 100 countries. Since 2006, Haier has aggressively expanded its international presence, aiming t...Desde 5,74 €
-
Samsung's European Innovation Team: Fueling consumer-driven growth
Wedell-Wedellsborg, Thomas; Miller, PaddyCaso DPO-307-EConocimiento y comunicación, Iniciativa emprendedora, Innovación y cambioThe case details the work of Samsung's Product Innovation Team in Europe, the PIT EU, established in 2010 to fuel consumer-driven innovation (as opposed to technology-driven innovation). By 2013, projects created by the team had contributed an estimated half a billion dollars to Samsung's profits. The case covers the first three years of the team and shows how the founders set up their team to make success more likely. Among other topics, the cas...Desde 8,20 €
-
Hailing a New Era: Haier in Japan (A)
Sánchez-Runde, Carlos; Lee, Yih-Teen; Reiche, Sebastian; Chen, Yen-Tung; Kotake, YukiCaso DPO-264-ELiderazgo y Dirección de personasFounded in 1984 by Zhang Ruimin, current CEO of the company, Haier has rapidly grown from a small refrigerator plant in Qingdao, China, to a global leader in home appliances. As one of the most valuable brands in China, Haier designs, manufactures and sells various home appliances including refrigerators, air conditioners and washing machines in over 100 countries. Since 2006, Haier has aggressively expanded its international presence, aiming to ...Desde 8,20 €