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Lehigh Steel (Spanish version)
Narayanan, V.G.; Donohue, Laura E.Caso HBS-107S10Contabilidad y controlLehigh Steel is a specialty steel manufacturer that plummeted from record profits to record losses in less than three years, driven by an inability to distinguish between profitable and unprofitable business. The scale and growth of service activities and overhead costs in an increasingly customized product line suggests that activity-based costing (ABC) could unlock the secrets of profitability. However, the high fixed-cost structure suggests th...Desde 8,20 €
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Terri Dean at Verizon Business (B)
Powell, Elizabeth A.; Yemen, GerryCaso DARDEN-BC-0224-EConocimiento y comunicaciónA senior vice president of global communications for Verizon Business reads an e-mail from an employee responding to a recent communication effort. The employee, new to Verizon, is trying to connect the dots between the products and solutions he offers customers and how his role fits into the company’s key strategic goals. This one-page B case epilogue reveals that she does indeed respond and becomes an important mentor for the new employee.Desde 5,74 €
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Terri Dean at Verizon Business (A)
Powell, Elizabeth A.; Yemen, GerryCaso DARDEN-BC-0223-EConocimiento y comunicaciónA senior vice president of global communications for Verizon Business reads an e-mail from an employee responding to a recent communication effort. The employee, new to Verizon, is trying to connect the dots between the products and solutions he offers customers and how his role fits into the company’s key strategic goals. This field-researched case, suitable for graduate students and executive education program participants, can be used to discu...Desde 8,20 €
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La Estrategia de Captación de Clientes de Internet en Bankinter
Martinez-Jerez, F. Asis; Narayanan, V.G.; Brem, LisaCaso HBS-104S02Contabilidad y controlBankinter, un relativamente pequeño banco español, tiene una gran presencia como un proveedor de servicios financieros a Internet. Abriendo el camino a la rentabilidad a través de Internet Bankinter dará una gran ventaja competitiva sobre los bancos españoles más grandes y consolidadas. Ann Peralta, director de la red de Internet en Bankinter, debe evaluar si los miles de nuevos clientes llegando de otros portales son rentables para el banco. Per...Desde 8,20 €
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Sara Campbell Ltd. (C)
Autrey, Romana L.; Narayanan, V.G.; Rozovsky, JuliaCaso HBS-110034-ELiderazgo y Dirección de personasSupplements the Sara Campbell Ltd. (A) and (B) cases by revealing the aftermath of issues presented in the (B) case. The students are given context to discuss how this situation could have been prevented.Desde 5,74 €
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McKinnon Family Financial Planning
Narayanan, V.G.; O'Brien, ShawnCaso HBS-118058-EContabilidad y controlDesde 8,20 €
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Nalli Silk Sarees (B)
Narayanan, V.G.; Arora, Namrata; Muthuram, VidhyaCaso HBS-113048-EContabilidad y controlSupplement for case 113004Desde 5,74 €
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Kim Park (B): Liabilities
Hawkins, David F.; Miller, Gregory S.; Narayanan, V.G.Caso HBS-110018-EContabilidad y controlA series of caselets exploring the accounting for liabilities.Desde 5,74 €