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Terri Dean at Verizon Business (B)
Powell, Elizabeth A.; Yemen, GerryCaso DARDEN-BC-0224-EConocimiento y comunicaciónA senior vice president of global communications for Verizon Business reads an e-mail from an employee responding to a recent communication effort. The employee, new to Verizon, is trying to connect the dots between the products and solutions he offers customers and how his role fits into the company’s key strategic goals. This one-page B case epilogue reveals that she does indeed respond and becomes an important mentor for the new employee.Desde 5,74 €
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Terri Dean at Verizon Business (A)
Powell, Elizabeth A.; Yemen, GerryCaso DARDEN-BC-0223-EConocimiento y comunicaciónA senior vice president of global communications for Verizon Business reads an e-mail from an employee responding to a recent communication effort. The employee, new to Verizon, is trying to connect the dots between the products and solutions he offers customers and how his role fits into the company’s key strategic goals. This field-researched case, suitable for graduate students and executive education program participants, can be used to discu...Desde 8,20 €
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Men's Wearhouse: Éxito en un Sector en Declive
Dee, T. D.; Pfeffer, JeffreyCaso SGSB-HR5ESGeorge Zimmer, CEO de Men’s Wearhouse, está considerando lo que ha hecho que la empresa tenga tanto éxito; qué, en todo caso, debería hacer de manera diferente para continuar teniendo éxito; y cómo gestionar su crecimiento y cultura a medida que la empresa se expande en el mercado de ropa a medida para hombres, muy competitivo. El comercio minorista es la industria más grande en los Estados Unidos. Tradicionalmente, la mayoría de las empresas min...Desde 8,20 €
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Making Companies More Like Communities
Pfeffer, JeffreyCapítulo de Libro HBS-2527BC-EThis chapter considers the questions what does "organization as community" really mean in practice, and how do organizations actually live their values?Desde 8,20 €
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Shareholders First Not So Fast...
Pfeffer, JeffreyArtículo HBS-R0907K-ELiderazgo y Dirección de personasWhen did we start measuring the success of a company only according to the increase in its share price? Stanford professor Pfeffer argues that it's time for CEOs to once again balance shareholders' interests with those of the other stakeholders: employees, suppliers, and customers.Desde 8,20 €
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Power, Capriciousness, and Consequences
Pfeffer, JeffreyArtículo HBS-F1304E-EWhen leaders behave capriciously, they signal their power and, often, the authority they need to drive valuable change. But this behavior can also take a toll on employees and potentially undermine organizational performance.Desde 8,20 €
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Southwest Airlines (A)
O'Reilly, Charles; Pfeffer, JeffreyCaso SGSB-HR1A-EDirección estratégicaIn 1994, both United Airlines and Continental Airlines launched low-cost airlines-within-an-airline to compete with Southwest Airlines. From 1991 to 1993, Southwest had increased its market share of the critical West Coast market from 26% to 45%. Considers how Southwest had developed a sustainable competitive advantage and emphasizes the role of human resources as a lever for the successful implementation of strategy. Asks whether competitors can...Desde 8,20 €
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Why Employees Should Lead Themselves
Pfeffer, JeffreyCapítulo de Libro HBS-2531BC-EWhen creative, independent people don't get much say in what their organization does, job dissatisfaction and disengagement are high. This chapter examines what happens when people are asked to take on more responsibility for the collective output of an organization.Desde 8,20 €
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Refuse to Lose: Persistence Pays
Pfeffer, JeffreyCapítulo de Libro HBS-2606BC-EThis chapter provides examples of why determination and resilience, for either a company or an individual, should not be overlooked as important factors in producing successful business outcomes.Desde 8,20 €
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Dare to Be Different: Beyond Benchmarking
Pfeffer, JeffreyCapítulo de Libro HBS-2555BC-EThis chapter suggests that great companies, and the most successful, are those that are able to see the inherent value in a business model that breaks the mold in their industry and have the courage to act on their insights about how to do things differently.Desde 8,20 €