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Pacific National Industries, Inc.
West, June A.; Haskins, Mark E.Caso DARDEN-G-0646-EConocimiento y comunicaciónEric Walsh, newly promoted director of aviation for Pacific National Industries, Inc. (PNI), is one week away from having to make his very first presentation to the company’s COO and CFO. PNI is one of the country’s largest chemical companies, and maintained four aircraft and a team of flight and maintenance crewmembers to facilitate executive travel to and from the company’s many plants and operating complexes. Walsh enters his new position and ...Desde 8,20 €
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ConocoPhillips Confronts a Crisis: What's the Message? (B)
West, June A.; Maiden, Stephen E.; Connery, Bruce; Soltis, SteveCaso DARDEN-S-0348-EDirección estratégicaThis case, a follow-up to "ConocoPhillips Confronts a Crisis: What's the Message? (A)" (UVA-S-0347), explores ConocoPhillips' ongoing struggle with the fallout from the COVID-19 pandemic. The company decided to act and talk to the market via a call where the executives would speak to the company's position, but as the situation continues to worsen and COVID-19 shows no signs of going away, ConocoPhillips and its senior vice president of corporate...Desde 5,74 €
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ConocoPhillips Confronts a Crisis: What's the Message? (A)
West, June A.; Maiden, Stephen E.; Connery, Bruce; Soltis, SteveCaso DARDEN-S-0347-EDirección estratégicaThis field-based case explores what happened when the COVID-19 pandemic hit the world's oil market. ConocoPhillips, a global leader in energy exploration and production, had withstood many oil price cycles in its time, but COVID-19 caused a crash that sent prices plummeting and investors scattering. Ellen DeSanctis, the senior vice president of corporate relations for ConocoPhillips, needed to collaborate with her executive colleagues to develop...Desde 8,20 €
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Corteva Agriscience: Seeding a New Company (B)
West, June A.; Simko, Paul J.; Maiden, Stephen E.; Soltis, SteveCaso DARDEN-BC-0296This case, a follow-up to “Corteva Agriscience: Seeding a New Company (A)” (UVA-BC-0295), provides an epilogue to the story of Jim Collins, CEO of Corteva Agriscience (Corteva), and a look at the ongoing strengths of the company he had helped to build.Desde 5,74 €
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Corteva Agriscience: Seeding a New Company (A)
West, June A.; Simko, Paul J.; Maiden, Stephen E.; Soltis, SteveCaso DARDEN-BC-0295This case introduces Corteva Agriscience (Corteva) and its CEO, Jim Collins. Corteva was the corporate offspring of a 2015 merger between Dow and DuPont, two of the world’s largest chemical companies. It was created to be the agriculture business that tieDesde 8,20 €
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Better World Books, Teaching Note
Norton, Michael I.; Avery, Jill; Wilson, Fiona; Steenburgh, ThomasNota del Instructor HBS-512106-EMarketingTeaching Note for 511057.Desde 0,00 €
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What's the Deal with LivingSocial
Norton, Michael I.; Wathieu, Luc; Sigman, Betsy Page; Bertini, MarcoCaso HBS-512065-EMarketingTim O'Shaughnessy, the 29-year-old CEO of LivingSocial, is growing a revolutionary worldwide business of "daily deals"-in which retailers offer a heavily-discounted product or service available for purchase for brief (often 24-hour) windows. The case explores the complicated sharing of risks and rewards between LivingSocial, participating retailers, and customers, focusing on the return on investment in both the short- and longer-term for LivingS...Desde 8,20 €
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Fingerhut's Price Strategy (B): Epilogue
West, June A.Caso DARDEN-E-0289-EÉtica empresarial y Responsabilidad Social CorporativaThis epilogue tells the story of Fingerhut when it was acquired by Federated Department Stores for $1.7 billion, at the height of the internet bubble. Federated was interested in Fingerhut’s order fulfillment systems as a possible prototype for its own on-line store. That on-line venture never materialized, and Federated began to sell Fingerhut in pieces. It was purchased by the original owner and a Minnesota entrepreneur who are in the process o...Desde 5,74 €
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Pitch Yourself!
Steenburgh, Thomas; Norton, Michael I.Caso HBS-508039-EMarketingHelps students develop an elevator pitch for their most important asset--themselves. Before class students are asked to interview a potential employer and to develop preliminary elevator pitches. Once in class, students work through an exercise that helps them refine their elevator pitches and better understand several key marketing principles. Leads to an engaging and thought-provoking discussion.Desde 8,20 €
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(PRODUCT) RED (B)
Moon, Youngme; Norton, Michael I.; Chen, DavidCaso HBS-509014-EMarketingUpdates the (PRODUCT) RED (A) case through early 2008, including announcements of new partner relationships (with Hallmark, Microsoft, and Dell) as well as new communications initiatives.Desde 5,74 €