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When a Pandemic Hits: Treading H2O and the Possible Pox (E)
James, Erika Hayes; Clifton, Jason; Yemen, GerryCaso DARDEN-OB-0944-ELiderazgo y Dirección de personasThis five-part case series, sold as a package, presents an opportunity for students to understand that leadership mindset is not going from crisis to crisis, but anticipating and shaping your organization. Through five case scenarios, students learn the need to recognize when there is a crisis situation, explore problems that often occur when issues are ignored, and take appropriate actions to remedy the situation. The (E) case is nine months aft...Desde 5,74 €
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Embraer E-Jets E2: Flying High
Yemen, Gerry; Isabella, Lynn A.Caso DARDEN-OB-1308-ELiderazgo y Dirección de personasThis field-based case chronicles how Embraer, a recognized market leader in Brazil’s regional aircraft industry, designed and developed an almost entirely new aircraft, the E2-190. Given the success of the E1-190, a project to redesign that successful product was a bold move. Yet the E2 project excelled. It surpassed industry expectations, including being under time and under budget, and it logged many firsts, such as setting a world record for f...Desde 8,20 €
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Marketing a Pure Play E-Tailer: Historical Emporium Inc.
Farris, Paul W.; Yemen, GerryCaso DARDEN-M-0901-EMarketingThe material in this case provides customer data that were available to the case protagonists to make data-driven decisions. From their garage to a 16,000-square-foot warehouse and office in San Jose, California, Chris and Alicia Allen built a business, Historical Emporium Inc. (HEI) that generated nearly $8 million in sales in 2015. They both had previously worked in the technology field. In true techie fashion, the pair continually thought abou...Desde 8,20 €
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Marketing a Pure Play E-Tailer: Historical Emporium Inc. - Teaching Note
Farris, Paul W.; Metz, Joshua; Yemen, GerryNota del Instructor DARDEN-M-0901TN-EMarketingTeaching note for product M-0901Desde 0,00 €
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Toward Golden Pond (B)
Retsinas, Nicolas P.; Ginsburgh, Justin; Donovan, G.A.; Dai, Nancy HuaCaso HBS-210046-EFinanzasSupplements the A case. Provides an additional dilemma for the Rong-D companies with regard to building luxury senior housing in China.Desde 5,74 €
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Toward Golden Pond (A)
Retsinas, Nicolas P.; Donovan, G.A.; Dai, Nancy Hua; Ginsburgh, JustinCaso HBS-210045-EFinanzasThe Rong-D companies must decide whether to build a luxury senior housing development in Chengdu, China. Demographics are very encouraging for this new product type, but there are numerous cultural, market, financial and political risks that they must assess before moving forward.Desde 8,20 €
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Hacia el Estanque Dorado (A)
Retsinas, Nicolas P.; Donovan, G.A.; Dai, Nancy Hua; Ginsburgh, JustinCaso HBS-212S02FinanzasLas empresas Rong-D deben decidir si se debe construir una urbanización de alto nivel de lujo en Chengdu, China. Datos demográficos son muy alentadores para este nuevo tipo de producto, pero existen numerosos, mercado, riesgos financieros y políticos culturales que deben evaluar antes de seguir adelante.Desde 8,20 €
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Facebook, Cambridge Analytica, and the (Uncertain) Future of Online Privacy
Kim, Tami; Yemen, GerryCaso DARDEN-M-0979-EMarketingThis public-sourced case uses Facebook, the legendary social media platform, to unfold circumstances that allow an analysis of the firm’s privacy risk around its marketing tools and use of collected consumer data. Although Facebook had made progress on pDesde 8,20 €
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ChinaCarb
Bodily, Samuel E.; Gong, Yandong; Yemen, GerryCaso DARDEN-QA-0759-EAnálisis de decisionesSuitable for MBA, EMBA, GEMBA, and executive education programs, this field-based case offers an opportunity to use simulation modeling to evaluate an investment affected by prices, technical success, and yields from raw materials that are all uncertain in a global context. The company produces pitch-based carbon fiber in China. ChinaCarb’s supplier in Europe has discontinued its production, leaving ChinaCarb with only enough raw materials for on...Desde 8,20 €
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Tirumala Tirupati: Wait a Moment
Weiss, Elliott N.; Yemen, Gerry; Maiden, Stephen E.Caso DARDEN-OM-1533-EServicios y operacionesThis case examines the queueing issues caused by the growth in popularity of one of the most visited Hindu temples in the world. On January 2, 2015, Ramesh and Vasantha Gupta visit Tirumala Venkateswara Temple, just a day after some 210,000 people crowded the 2,000-year-old site. The case describes the many enhancements that the temple administrator, Tirumala Tirupati Devasthanams (TTD), has implemented since its management of the temple complex ...Desde 8,20 €