Toward Golden Pond (A)
The Rong-D companies must decide whether to build a luxury senior housing development in Chengdu, China. Demographics are very encouraging for this new product type, but there are numerous cultural, market, financial and political risks that they must assess before moving forward.
Collection: HBSP (USA)
Ref: HBS-210045-E
Format: PDF
Number of pages: 13
Publication Date: Jan 4, 2010
Language: English, Spanish
Review date: Dec 9, 2010
What material is included in this case:
Description
The Rong-D companies must decide whether to build a luxury senior housing development in Chengdu, China. Demographics are very encouraging for this new product type, but there are numerous cultural, market, financial and political risks that they must assess before moving forward.
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Year: 2008
Geographic Setting: China
Industry Setting: Lodging
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"Toward Golden Pond (A)"
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