Toward Golden Pond (A)

The Rong-D companies must decide whether to build a luxury senior housing development in Chengdu, China. Demographics are very encouraging for this new product type, but there are numerous cultural, market, financial and political risks that they must assess before moving forward.
Collection: HBSP (USA)
Ref: HBS-210045-E
Format: PDF
Number of pages: 13
Publication Date: Jan 4, 2010
Language: English, Spanish
Review date: Dec 9, 2010

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Description

The Rong-D companies must decide whether to build a luxury senior housing development in Chengdu, China. Demographics are very encouraging for this new product type, but there are numerous cultural, market, financial and political risks that they must assess before moving forward.
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Year: 2008
Geographic Setting: China
Industry Setting: Lodging

Toward Golden Pond (A)

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"Toward Golden Pond (A)"