Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
When a Pandemic Hits: Treading H2O and the Possible Pox (E)
James, Erika Hayes; Clifton, Jason; Yemen, GerryCaso DARDEN-OB-0944-ELiderazgo y Dirección de personasThis five-part case series, sold as a package, presents an opportunity for students to understand that leadership mindset is not going from crisis to crisis, but anticipating and shaping your organization. Through five case scenarios, students learn the need to recognize when there is a crisis situation, explore problems that often occur when issues are ignored, and take appropriate actions to remedy the situation. The (E) case is nine months aft...Desde 5,74 €
-
Embraer E-Jets E2: Flying High
Yemen, Gerry; Isabella, Lynn A.Caso DARDEN-OB-1308-ELiderazgo y Dirección de personasThis field-based case chronicles how Embraer, a recognized market leader in Brazil’s regional aircraft industry, designed and developed an almost entirely new aircraft, the E2-190. Given the success of the E1-190, a project to redesign that successful product was a bold move. Yet the E2 project excelled. It surpassed industry expectations, including being under time and under budget, and it logged many firsts, such as setting a world record for f...Desde 8,20 €
-
Marketing a Pure Play E-Tailer: Historical Emporium Inc.
Farris, Paul W.; Yemen, GerryCaso DARDEN-M-0901-EMarketingThe material in this case provides customer data that were available to the case protagonists to make data-driven decisions. From their garage to a 16,000-square-foot warehouse and office in San Jose, California, Chris and Alicia Allen built a business, Historical Emporium Inc. (HEI) that generated nearly $8 million in sales in 2015. They both had previously worked in the technology field. In true techie fashion, the pair continually thought abou...Desde 8,20 €
-
American Express: decidir sobre un modelo de trabajo híbrido tras la crisis de COVID-19 (B)
Almandoz, John; Reiche, Sebastian; Tatge, LarisaCaso DPO-815Gobierno corporativo, Liderazgo y Dirección de personasDesde 5,74 €
-
Enabling Telework Away From Home: Daysk.com
Reiche, SebastianCaso DPO-422-ELiderazgo y Dirección de personasThe case describes Daysk.com's strategy to convince potential corporate clients to implement remote-work policies, in order to expand its market for remote-work solutions. Daysk.com offers a network of workspaces - a desk, a coworking space, a meeting room or a conference facility - that professionals can reserve in real time and access for a specific time slot. It also provides analytics about employees' workspace consumption.Desde 8,20 €
-
Nestlé's Alliance for YOUth (B)
Reiche, Sebastian; Liao, YuanCaso DPO-439-EThe case deals with Nestlé's launch of the "Nestlé needs YOUth" initiative, whose main objective was to improve the employability of young people. The A case outlines how the initiative was launched in Europe at an overarching level, while leaving each local country operation with a lot of autonomy to decide how to carry it out. As a result, different challenges and local adaptations were necessary in each country. The B case details how the in...Desde 5,74 €
-
Marketing a Pure Play E-Tailer: Historical Emporium Inc. - Teaching Note
Farris, Paul W.; Metz, Joshua; Yemen, GerryNota del Instructor DARDEN-M-0901TN-EMarketingTeaching note for product M-0901Desde 0,00 €
-
Nestlé's Alliance for YOUth (A)
Reiche, Sebastian; Liao, YuanCaso DPO-438-EThe case deals with Nestlé's launch of the "Nestlé needs YOUth" initiative, whose main objective was to improve the employability of young people. The A case outlines how the initiative was launched in Europe at an overarching level, while leaving each local country operation with a lot of autonomy to decide how to carry it out. As a result, different challenges and local adaptations were necessary in each country. The B case details how the in...Desde 8,20 €
-
Haier India: Aiming for Market Leadership
Lee, Yih-Teen; Reiche, Sebastian; Sánchez-Runde, CarlosCaso DPO-465-ELiderazgo y Dirección de personasSitting face-to-face in their office in the outskirts of Delhi, Song Yujun and Eric Braganza, respectively managing director and president of Haier India, were contemplating their strategic objectives to drive Haier India to become one of the top brands in the Indian white goods market in the years to come. Forming a stable leadership team at the helm of Haier India since 2011, Yujun and Braganza consistently achieved double-digit growth and had ...Desde 8,20 €
-
Myer and Flanagan (A): High-Stake Recruitment at the Top
Reiche, Sebastian; Akkan, ErenCaso DPO-352-EÉtica empresarial y Responsabilidad Social Corporativa, Liderazgo y Dirección de personasThis 2-case series focuses on the challenges of senior executive replacements at Australian department store Myer. In late spring of 2014, Myer was going through a major reshuffle of its senior management team. More than 20 senior managers had left the company over the past 2 years, and the exodus of some key members of the executive team was continuing. The turnover had accelerated after CEO Bernie Brookes decided in February 2014 to remain in h...Desde 8,20 €