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M. J. Tasman (B)
Horniman, Alexander B.; Brewster, MichaelCaso DARDEN-OB-0972-ELiderazgo y Dirección de personasM. J. Tasman was quite disappointed with the first year's engagement scores. He puts his new plan into action and the results don't change. In an attempt to deal with his problem, he gets some specific feedback as to what he might do differently.Desde 5,74 €
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M. J. Tasman (A)
Horniman, Alexander B.; Brewster, MichaelCaso DARDEN-OB-0971-ELiderazgo y Dirección de personasM. J. Tasman had made the transition to his new organization, having been quite successful in a smaller one. After the first year he was shocked to see the "engagement scores" put forth by his people. He wondered how this could be and what he could do differently.Desde 8,20 €
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M. J. Tasman (C)
Horniman, Alexander B.; Brewster, MichaelCaso DARDEN-OB-0973-ELiderazgo y Dirección de personasM. J. Tasman follows the feedback he was given, and changes his day-to-day behaviors. A year later, the results are quite improved. Although Tasman only changes some external behaviors, his internal structure seems to have been affected in a positive manner.Desde 5,74 €
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GE Money Bank: The M-Budget Card Initiative
Tushman, Michael L.; Raisch, Sebastian; Welling, ChristianCaso HBS-410052-ELiderazgo y Dirección de personasThe M-Budget Card case study is about mastering the challenges of an exploratory strategic initiative in a context marked by time pressure and frequent change. M-Budget was the first of a series of highly successful projects that established GE Money Bank as a leader in the Swiss credit card market. The business concept was to cooperate with the country's leading retailer MIGROS to develop an innovative credit card offering, the M-Budget card. Th...Desde 8,20 €
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M. J. Tasman (A), (B), and (C) - Teaching Note
Horniman, Alexander B.Nota del Instructor DARDEN-OB-0971TN-ELiderazgo y Dirección de personasTeaching note for product OB-0971Desde 0,00 €
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GE Money Bank: The M-Budget Card Initiative, Teaching Note
Tushman, Michael L.; Raisch, Sebastian; Welling, ChristianNota del Instructor HBS-410053-ELiderazgo y Dirección de personasTeaching Note for [410052].Desde 0,00 €
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Managing Corporate Social Networks
Kleinbaum, Adam M.; Tushman, Michael L.Artículo HBS-F0807J-ELiderazgo y Dirección de personasIdea brokers are good at sparking cross-divisional innovation through their broad social networks. But implementation-marshaling resources and getting various stakeholders on board-requires dense webs of strong interpersonal relationships.Desde 8,20 €
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Managing Corporate Social Networks (Spanish version)
Kleinbaum, Adam M.; Tushman, Michael L.Artículo HBS-F0807JLiderazgo y Dirección de personasIdea brokers are good at sparking cross-divisional innovation through their broad social networks. But implementation-marshaling resources and getting various stakeholders on board-requires dense webs of strong interpersonal relationships.Desde 8,20 €