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M. J. Tasman (B)
Horniman, Alexander B.; Brewster, MichaelCaso DARDEN-OB-0972-ELiderazgo y Dirección de personasM. J. Tasman was quite disappointed with the first year's engagement scores. He puts his new plan into action and the results don't change. In an attempt to deal with his problem, he gets some specific feedback as to what he might do differently.Desde 5,74 €
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M. J. Tasman (A)
Horniman, Alexander B.; Brewster, MichaelCaso DARDEN-OB-0971-ELiderazgo y Dirección de personasM. J. Tasman had made the transition to his new organization, having been quite successful in a smaller one. After the first year he was shocked to see the "engagement scores" put forth by his people. He wondered how this could be and what he could do differently.Desde 8,20 €
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M. J. Tasman (C)
Horniman, Alexander B.; Brewster, MichaelCaso DARDEN-OB-0973-ELiderazgo y Dirección de personasM. J. Tasman follows the feedback he was given, and changes his day-to-day behaviors. A year later, the results are quite improved. Although Tasman only changes some external behaviors, his internal structure seems to have been affected in a positive manner.Desde 5,74 €
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M. J. Tasman (A), (B), and (C) - Teaching Note
Horniman, Alexander B.Nota del Instructor DARDEN-OB-0971TN-ELiderazgo y Dirección de personasTeaching note for product OB-0971Desde 0,00 €
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The PikoGym Entrepreneurs: Muscling Up through Intellectual Property - Teaching Note
Peter M. Bican; Florian Fuchs; Alexander BremNota del Instructor IVEY-8B20M093-EDirección estratégicaTeaching note for product 9B20M093.Desde 0,00 €
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Bayer in India: Intellectual Property Expropriation
Peter M. Bican; Quynh Nhu TruongCaso IVEY-9B13M134-EDirección estratégicaBayer Group needed to reassess its strategies regarding intellectual property, as well as its emphasis on research and development. The Indian government had ruled against Bayer by granting a compulsory licence to a local generic drug manufacturer that allowed them to distribute a copy of Bayer’s blockbuster cancer drug at a fraction of the original price. This ruling demonstrated that pharmaceutical innovation could not be effectively protected ...Desde 8,20 €
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From Crisis to World Champions: Lessons from German Football - Teaching Note
Holger Ernst; Peter M. Bican; Carsten C. GuderianNota del Instructor IVEY-8B17M154-EDirección estratégicaTeaching note for product 9B17M154.Desde 0,00 €
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The PikoGym Entrepreneurs: Muscling Up through Intellectual Property
Florian Fuchs; Peter M. Bican; Alexander BremCaso IVEY-9B20M093-EDirección estratégica, Iniciativa emprendedoraFrustrated with the available means of working out while travelling, the three founders of PikoGym, a start-up out of Erlangen, Germany, had the idea to build a workout device that allowed users to train anywhere and everywhere. The lightweight and compacDesde 8,20 €
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Martin Bauer Group: Corporate Social Responsibility with EinDollarBrille
Carsten C. Guderian; Peter M. BicanCaso IVEY-9B16M027-EDirección estratégica, Iniciativa emprendedoraAWARD WINNING CASE - Corporate Social Responsibility Award, 2016 European Foundation for Management Development (EFMD) Case Writing Competition. In the fall of 2013, the family-owned Martin Bauer Group, a German-based company and world leader in the business-to-business market for tea and herbal extracts, became interested in the idea of collaborating with the frugal innovation company EinDollarBrille (OneDollarGlasses). The Martin Bauer Group wa...Desde 8,20 €
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HKS-Dessous: A Main Street Retail Entrepreneur Handling Digital Change
Johannes Tiemer; Carsten C. Guderian; Peter M. BicanCaso IVEY-9B17M090-EDirección estratégica, Iniciativa emprendedoraLate in 2016, the owner of a lingerie business in Düsseldorf, Germany, faced a series of questions regarding the health of her business in a changing environment. The German retail environment had traditionally consisted of many specialized (often family-owned) small- to medium-sized retailers, and many of these stores had not kept pace with globalization and the digital revolution; market changes and increasing competition forced them to close. ...Desde 8,20 €