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Lastminute.com (C)
Golobardes, Gemma; Bertini, Marco; Nueno, José LuisCaso M-1117-EMarketing, Tecnologías de la informaciónOne of the biggest challenges facing the company is how to maintain and develop its relationships with suppliers. This case offers a discussion of the advantages and disadvantages of implementing a plan to integrate the suppliers into lastminute.com's technology platform, thus creating switching costs and securing a permanent source of inventory.Desde 5,74 €
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Lastminute.com (C)
Golobardes, Gemma; Bertini, Marco; Nueno, José LuisCaso M-1117Marketing, Tecnologías de la informaciónUno de los retos más grandes de la empresa es el mantenimiento y desarrollo de las relaciones con sus proveedores. En este caso se discuten las ventajas y desventajas de implementar un plan que sirva para integrar más y más a los proveedores en la plataforma tecnológica de lastminute.com, estableciendo costes de cambio (switching costs) y asegurando fuentes constantes de inventario.Desde 5,74 €
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Snackos SpA (C)
Ferrer, Jordi; Nueno, José LuisCaso M-981MarketingLa mañana del 26 de noviembre de 1993, Giovanni Segni, director de Marketing Estratégico de Snackos SpA, se disponía a analizar los datos definitivos que acababa de recibir del test que, sobre las dos nuevas líneas de Fritto, Bolsa Junior y Super Snack, se había estado realizando durante los tres últimos meses. Segni debía sacar conclusiones que le permitieran tomar decisiones sobre el lanzamiento nacional de estas dos nuevas líneas y de los posi...Desde 5,74 €
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Vitamax Technologies
Guiu E.; Bertini, Marco; Nueno, José LuisCaso M-1139Marketing, Tecnologías de la informaciónCon la variación de su entorno competitivo, la empresa Vitamax ve amenazada su saludable posición en el mercado. Se analizan distintos aspectos de la empresa Vitamax Technologies: el incremento en el precio inicial de sus acciones al salir a bolsa; la amenaza de desintermediación; la baja conversión que tienen de suscriptores a clientes activos; y en general, la evolución de su modelo de negocios (buscan disminuir ventas de intermediación pura e ...Desde 8,20 €
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Draghi's Commitment
Warnock, Francis E.Caso DARDEN-GEM-0113-EEconomíaFully updated through end-2015, this case examines the eurozone from the perspective of core and periphery long-term rates. By 2010, the “Great Convergence” in eurozone long-term rates during the late 1990s had given way to the “Great Divergence” in which German long-term yields fell to record lows while Greek yields bounced between 20% and 40%. Periphery bond markets improved sharply in late summer 2012 after Draghi committed to do “whatever it ...Desde 8,20 €
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Janet Yellen: Navigating Uncharted Waters
Warnock, Francis E.Caso DARDEN-GEM-0134-EEconomíaIn January 2016, Janet Yellen, finishing her second year as chair of the Board of Governors of the U.S. Federal Reserve, was navigating uncharted waters along a number of dimensions. She had inherited an unruly FOMC. Over the past year, some members had publicly called for more expansionary Fed policy; others called for an end to the expansionary Fed policy; and still others worried aloud that Fed policy might be creating bubbles and risks to fin...Desde 8,20 €
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Eurozone at 21: A Monetary Union Without Growth?
Warnock, Francis E.Caso DARDEN-GEM-0178-EEconomíaThis case addresses the troubles facing the eurozone in early 2021. Was the area doomed to low (or no) growth? Had the eurozone’s high-profile financial crises in Greece, Ireland, and Cyprus given way to the type of slow rotting of society that leads to revolutions? Was the COVID-19 pandemic the final nail in the union’s coffin? Or would the pandemic, notwithstanding the enormous and devastating toll on the union’s citizens, jar the eurozone out ...Desde 8,20 €
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FX Strategies in 2006: U.S. Dollar versus Yen
Warnock, Francis E.Caso DARDEN-BP-0505-EGobierno corporativoRiding the early morning Metro North train from Grand Central to Greenwich on April Fool’s Day 2006, Luke Anthony briefly pondered the revitalization of some of the once grand Harlem neighborhoods. But then his thoughts turned back to the task at hand: to form a cohesive view of the likely path of the Japanese yen. Was the dollar on one of its patented upward swings that would bring it to 140 ¥/$ before long? Or is the past year’s dollar apprecia...Desde 8,20 €
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Fed Listens Meets an Inflation Surge
Warnock, Francis E.Caso DARDEN-GEM-0210-EEconomíaAfter the final Federal Open Market Committee meeting of 2022, Jay Powell paused to consider the past and prospective paths for the US Federal Reserve (the Fed). Entering 2023, Powell had three not-unrelated issues on his mind. First, in 2019 the Fed launched its first-ever comprehensive public review of the monetary policy framework it employs to achieve maximum employment and price stability. During this review, Powell and the Fed considered es...Desde 8,20 €