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Supplementary Case

Lastminute.com (C)

By Golobardes, Gemma / Bertini, Marco / Nueno, José Luis

One of the biggest challenges facing the company is how to maintain and develop its relationships with suppliers. This case offers a discussion of the advantages and disadvantages of implementing a plan to integrate the suppliers into lastminute.com's technology platform, thus creating switching costs and securing a permanent source of inventory.

Collection: IESE (España)

Ref: M-1117-E

Format: PDF

Number of pages: 6

Publication Date: Feb 8, 2001

Language: English, Spanish

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Description

Year: 2000

Geographic Setting: Reino Unido

Lastminute.com (C)

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Lastminute.com (C)

What material is included in this case:

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Lastminute.com (C)

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