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    Lastminute.com (C)

    Golobardes, Gemma ; Bertini, Marco ; Nueno, José Luis

    English , Spanish

    • Reference: M-1117-E

    • Year: 2000

    • Number of pages: 6

    • Geographic Setting: Reino Unido

    • Publication Date: Feb 8, 2001

    • Source: IESE (España)

    • Type of Document: Case

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    Description

    One of the biggest challenges facing the company is how to maintain and develop its relationships with suppliers. This case offers a discussion of the advantages and disadvantages of implementing a plan to integrate the suppliers into lastminute.com's technology platform, thus creating switching costs and securing a permanent source of inventory.

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    Keywords

    Business Administration Competition Marketing Planning Strategy