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The Wm. Wrigley Jr. Company: Capital Structure, Valuation, and Cost of Capital (Spanish version)
Bruner, Robert F.; Carr, SeanCaso DARDEN-F-1840FinanzasEsta es una traducción al español de la versión del 15 de noviembre de 2005 del caso UVA-F-1482. En junio de 2002, el director de un fondo de cobertura "el inversionista activo" está considerando las posibles ganancias de aumentar la capitalización de la deuda de The Wm. Wrigley Jr. Company. Wrigley ha sido financiado de manera conservadora y, a la fecha del caso, no tiene deudas. Las tareas para el estudiante son: • Estimar el cambio potencial e...Desde 8,20 €
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E-Public Relations
Villanueva, Julian; Ferrándiz, Luis; Balmaseda, CarmenNota técnica MN-402MarketingEl concepto de relaciones públicas digitales es relativamente reciente y se define como el uso estratégico y planeado de herramientas y tecnologías basadas en Internet y en los nuevos medios, para construir y mantener un diálogo (comunicación bidireccional) entre la organización y sus públicos. La función de las relaciones públicas (RR. PP.), tal y como la conocíamos, se enfrenta a un nuevo desafío: adaptarse adecuadamente a las nuevas exigencia...Desde 8,20 €
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FedEx Corp. versus United Parcel Service of America, Inc.: Who Will Deliver Returns from China?
Bruner, Robert F.; Lipson, Marc L.; Carr, SeanCaso DARDEN-F-1601-EFinanzasIn early 2006, the anticipated expansion of package delivery services in China provided a great opportunity for the two package delivery giants FedEx and UPS. It was unclear which of these firms would make the most of this opportunity. An analysis of financial performance suggests that UPS is the better performer. On the other hand, the FedEx stock price performance has been far stronger. This apparent conflict highlights the fact that stock pric...Desde 8,20 €
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The Panic of 1907
Bruner, Robert F.; Debaere, Peter; Carr, SeanCaso DARDEN-G-0619-EConocimiento y comunicaciónThe case discusses and analyzes the runup to the financial panic of 1907 and its aftermath. Market conditions and institutional responses are highlighted. We sketch the broader economic context and the monetary situation in particular. The case draws on the Bruner and Carr (2007) book, "The Panic of 1907: Lessons Learned from the Market’s Perfect Storm" and on the Friedman and Schwartz (1963) book, "A Monetary History of the United States, 1867-1...Desde 8,20 €
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Le Frigorifique: Charles Tellier and the Creation of the Cold Chain (A)
Bruner, Robert F.; Costa, Sarah; Carr, SeanCaso DARDEN-ENT-0232Iniciativa emprendedoraThis case set describes the gale of creative destruction that came with the rise of refrigeration and the creation of a globalized food supply chain, examined through the life of Charles Tellier, a French entrepreneur and inventor of the refrigerated shipDesde 8,20 €
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Le Frigorifique: Charles Tellier and the Creation of the Cold Chain (B)
Bruner, Robert F.; Costa, Sarah; Carr, SeanCaso DARDEN-ENT-0233Iniciativa emprendedoraThis case set describes the gale of creative destruction that came with the rise of refrigeration and the creation of a globalized food supply chain, examined through the life of Charles Tellier, a French entrepreneur and inventor of the refrigerated shipDesde 5,74 €
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Penicillin: The Miracle Drug
Bruner, Robert F.; Carr, Sean; Bojanski, Michael; Hogan, Sean; Shepherdson, WillCaso DARDEN-ENT-0234-EIniciativa emprendedoraThis case is a study of the initial discovery of penicillin and how it came to be a mass-market product. The discovery of penicillin is fascinating first and foremost because of its direct, life-saving benefits and because of the context of World War II that surrounded its rise. Throughout the case, an argument is made for the importance of this invention not only for the society of the 1940s, but for our society today. Students are introduced to...Desde 8,20 €
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Mercadona Tech: Separating the Shower From the Bathtub
Villanueva, Julian; Ferrándiz, LuisCaso M-1396-EMarketing, Servicios y operaciones, Tecnologías de la informaciónIn May 2022, Mercadona, along with its e-commerce division, was looking for ways to continue growing. They had developed what was probably the only profitable online supermarket in Spain up to the moment. The hive logistics model was operating in just three cities: Valencia, Madrid, and Barcelona. After six years, the time had come to expand domestically. Mercadona invoiced ?510m in e-commerce, but half of those sales (?263m) were done where the ...Desde 8,20 €
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Mercadona Tech: Separating the shower from the bathtub - Teaching note
Villanueva, Julian; Ferrándiz, LuisNota del Instructor MT-61-EMarketing, Servicios y operaciones, Tecnologías de la informaciónIn May 2022, Mercadona, along with its e-commerce division, was looking for ways to continue growing. They had developed what was probably the only profitable online supermarket in Spain up to the moment. The hive logistics model was operating in just three cities: Valencia, Madrid, and Barcelona. After six years, the time had come to expand domestically. Mercadona invoiced 510 million euros in e-commerce, but half of those sales (263 million eur...Desde 0,00 €
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Mercadona Tech: separar la ducha de la bañera
Villanueva, Julian; Ferrándiz, LuisCaso M-1396Marketing, Servicios y operaciones, Tecnologías de la informaciónEn Mayo de 2022 Mercadona, de la mano de su división de e-commerce, estaba considerando cómo seguir creciendo. Hasta ese momento se había desarrollado lo que era probablemente el único supermercado online rentable en España. El modelo logístico de colmenas estaba operando en tan solo tres ciudades: Valencia, Madrid y Barcelona. Después de seis años había llegado el momento de expandirse a nivel nacional. Mercadona facturaba 510 millones de euros ...Desde 8,20 €