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Biocon: Launching a New Cancer Drug in India
Gupta, Sunil; Narayandas, DasCaso HBS-508026-EMarketingKiran Majumdar-Shaw, the CEO of Biocon has to make product launch timing, pricing, channel, and communications mix decisions relating to the launch of BioMAb, a new cancer drug in India.Desde 8,20 €
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Transitioning to a Marketplace Model (Spanish version)
Narayandas, Das; Gupta, Sunil; Tahilyani, RachnaCaso HBS-518S12MarketingSachin Bansal and Binny Bansal, co-founders of India's largest e-commerce company, Flipkart, were reviewing the foregoing Facebook post, which had gone viral and received more than 20,000 likes. A third-party seller listed a pair of women's sandals on Flipkart's website at 799 Indian rupees and offered it on promotion at 399. However, upon close examination of the product's display photo, consumers noticed a 399 price tag printed on the strap. Co...Desde 8,20 €
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Flipkart (A): Transitioning to a Marketplace Model
Narayandas, Das; Gupta, Sunil; Tahilyani, RachnaCaso HBS-516017-EMarketingSachin Bansal and Binny Bansal, co-founders of India's largest e-commerce company, Flipkart, were reviewing the foregoing Facebook post, which had gone viral and received more than 20,000 likes. A third-party seller listed a pair of women's sandals on Flipkart's website at 799 Indian rupees and offered it on promotion at 399. However, upon close examination of the product's display photo, consumers noticed a 399 price tag printed on the strap. Co...Desde 8,20 €
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Educating the Next Generation of Leaders
Moldoveanu, Mihnea C.; Narayandas, Das; Hoffman, Reid; Yeh, Chris; Casnocha, BenArtículo HBS-R1902B-EThe Spotlight feature, "The Future of Leadership Development," suggests that traditional executive education programs are no longer sufficient or cost-effective for teaching the technical, relational, and communication skills that today's business leaders need. Organizations and individuals alike will benefit by embracing the "personal learning cloud"--the vast array of online courses, interactive platforms, and instructional software tools that ...Desde 8,20 €