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Case

Biocon: Launching a New Cancer Drug in India

By Gupta, Sunil / Narayandas, Das

Marketing

Kiran Majumdar-Shaw, the CEO of Biocon has to make product launch timing, pricing, channel, and communications mix decisions relating to the launch of BioMAb, a new cancer drug in India.

Collection: HBSP (USA)

Ref: HBS-508026-E

Format: PDF

Number of pages: 15

Publication Date: Aug 28, 2007

Language: English

Review date: Nov 26, 2008

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Description

Kiran Majumdar-Shaw, the CEO of Biocon has to make product launch timing, pricing, channel, and communications mix decisions relating to the launch of BioMAb, a new cancer drug in India.

Year: Event Year Start:2006

Geographic Setting: Geographic Setting:India

Industry Setting: Industry Setting:Biotechnology

Biocon: Launching a New Cancer Drug in India

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Biocon: Launching a New Cancer Drug in India

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Biocon: Launching a New Cancer Drug in India

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