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The e-Choupal Initiative
Horniman, Alexander B.; Venkataraman, S.; Thiemele, Anne-Laure; Mead, JennyCaso DARDEN-E-0343-EÉtica empresarial y Responsabilidad Social CorporativaAn international corporation’s agricultural business division reviews its seven-year-old IT initiative among rural Indian farmers. Suitable for learners at all levels, the case is ideal for modules on strategic change, transformational change in a value chain, and development at the bottom of the pyramid. It also provides excellent insight into how corporations can improve both profits and lifestyles in developing nations while bolstering their w...Desde 8,20 €
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E-Cigarettes: The Wild, Wild West
Farris, Paul W.; Wicks, Andrew C.; Mead, Jenny; Abbott, KatherineCaso DARDEN-M-0876-EMarketingIn 2014, tobacco giant Reynolds American Inc. (RAI) had to confront the rapidly evolving global tobacco industry landscape. E-cigarettes, once considered a fad, were becoming increasingly popular. Facing uncharted territory, tobacco companies were uncertain about how to most successfully enter this market and how to do so rapidly.Desde 8,20 €
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Looking for (e)Harmony
Wicks, Andrew C.; Mead, Jenny; Shariff, IkramCaso DARDEN-BRI-1003-EÉtica empresarial y Responsabilidad Social CorporativaA growing company has an opportunity to sign a major client: an online dating service. But that service is notorious for having forbidden ads indicating a search for same-sex partnerships. That policy goes against the corporation's own ethics and the personal views of many of its employees. Yet the company needs a large contract such as this one to sustain itself. What should the company decide to do?Desde 8,20 €
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Out for Blood: Tyler Shultz and Theranos (E)
Harris, Jared D.; Agle, Bradley R.; Mead, Jenny; Scoville, JimmyCaso DARDEN-E-0440H4-EÉtica empresarial y Responsabilidad Social CorporativaIn early 2014, recent Stanford University graduate Tyler Shultz was in a quandary. He had been working at Theranos, a blood-diagnostic company founded by Elizabeth Holmes, a Stanford-dropout wunderkind, for almost a year. Shultz had learned enough about tDesde 5,74 €
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E-Cigarettes: The Wild, Wild West - Teaching Note
Farris, Paul W.; Wicks, Andrew C.; Mead, JennyNota del Instructor DARDEN-M-0876TN-EMarketingTeaching note for product M-0876Desde 0,00 €
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Michael Harris: Crafting an MBA Faculty Values Statement - Teaching Note
Haskins, Mark E.Nota del Instructor DARDEN-E-0388TN-EÉtica empresarial y Responsabilidad Social CorporativaTeaching note for product E-0388Desde 0,00 €
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Jack Drake's Question: What Makes a Great Executive Education Instructor?
Haskins, Mark E.Caso DARDEN-PHA-0071-ELiderazgo y Dirección de personasThe faculty leader for the custom executive education (EE) program at a business school has received an e-mail from a program client asking him to remove a member of the program’s teaching team. It causes him to reflect on the distinctive differences between EE teaching and MBA teaching and the need to codify those differences in developing highly effective and successful EE instructors.Desde 8,20 €
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Maumee Commercial Dining Products, Inc. (Spanish version)
Haskins, Mark E.Caso DARDEN-C-2377Contabilidad y controlTraducción al español de UVA-C-2247. En este caso, los estudiantes deben determinar en qué índices financieros recomiendan que la compañía se centre y también deben decidir la mejor manera de comunicar, explicar y dar vida a esas métricas para que los gerentes intermedios no financieros de la compañía puedan comprender más fácilmente su importancia de e internalizar las ideas de dichas ratios. Los estudiantes deben: (1) comprender la naturaleza d...Desde 8,20 €
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Rio Tinto and the Resolution Copper Mining Joint Venture (A), (B), and (C) - Teaching Note
Werhane, Patricia H.; Gorman, Michael E.; Mead, Jenny; Starr, JustinNota del Instructor DARDEN-E-0373TN-EÉtica empresarial y Responsabilidad Social CorporativaTeaching note for product E-0373Desde 0,00 €
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Classroom Covenant: Yes? No?
Haskins, Mark E.Caso DARDEN-PHA-0073-ELiderazgo y Dirección de personasJunior and senior faculty members collaborate on crafting a classroom covenant.Desde 8,20 €