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E-Cigarettes: The Wild, Wild West
Farris, Paul W.; Wicks, Andrew C.; Mead, Jenny; Abbott, KatherineCaso DARDEN-M-0876-EMarketingIn 2014, tobacco giant Reynolds American Inc. (RAI) had to confront the rapidly evolving global tobacco industry landscape. E-cigarettes, once considered a fad, were becoming increasingly popular. Facing uncharted territory, tobacco companies were uncertain about how to most successfully enter this market and how to do so rapidly.Desde 8,20 €
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Looking for (e)Harmony
Wicks, Andrew C.; Mead, Jenny; Shariff, IkramCaso DARDEN-BRI-1003-EÉtica empresarial y Responsabilidad Social CorporativaA growing company has an opportunity to sign a major client: an online dating service. But that service is notorious for having forbidden ads indicating a search for same-sex partnerships. That policy goes against the corporation's own ethics and the personal views of many of its employees. Yet the company needs a large contract such as this one to sustain itself. What should the company decide to do?Desde 8,20 €
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Boeing's e-Enabled Advantage, Teaching Note
Applegate, Lynda M.Nota del Instructor HBS-809083-EDirección estratégicaTeaching Note for [807011].Desde 0,00 €
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E-Cigarettes: The Wild, Wild West - Teaching Note
Farris, Paul W.; Wicks, Andrew C.; Mead, JennyNota del Instructor DARDEN-M-0876TN-EMarketingTeaching note for product M-0876Desde 0,00 €
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Transforming Arizona's Health Care System: Developing and Implementing the Health-e Connection Roadmap
Applegate, Lynda M.; Vinze, Ajay; Raghu, T.S.; Ipe, MinuCaso HBS-808072-ELiderazgo y Dirección de personasThis case addresses the issues of leadership and change management in the process of transforming an industry through an innovative public-private partnership approach to policy making. In 2005, the Governor of Arizona issued an Executive Order to create a roadmap for the state to achieve statewide electronic health data exchange between various entities in the health care delivery system. The Roadmap development project, a key initiative for Ari...Desde 8,20 €
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AEEC: Building Ecosystem Partnerships for Digital Transformation
Applegate, Lynda M.; Short, James E.Caso HBS-324027-EConocimiento y comunicaciónDesde 8,20 €
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Royal DSM N.V.: Information Technology Enabling Business Transformation
Applegate, Lynda M.; Watson, Edward; Vatz, Mara E.Caso HBS-807167-EDescribes how Royal DSM NV, an $8 billion dollar global corporation, leveraged information technology to enable a major corporate portfolio transformation between 2000 and 2006.Desde 8,20 €
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Juul Labs: Guilty by Association?
Wicks, Andrew C.; Wang, Yuhan; Pak, Sally; Botha, Helet; Mead, JennyCaso DARDEN-E-0471-EÉtica empresarial y Responsabilidad Social CorporativaThe protagonist, the CEO of Juul Labs (Juul), an e-cigarette company founded to help smokers quit cigarettes, is trying to negotiate a merger with Philip Morris International (PMI), the behemoth tobacco company, in the face of bad press about e-cigarettesDesde 8,20 €
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Barry Fine - Teaching Note
Wicks, Andrew C.; Mead, JennyNota del Instructor DARDEN-E-0264TN-EÉtica empresarial y Responsabilidad Social CorporativaTeaching note for product E-0264Desde 0,00 €
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The Meatpacking Factory - Teaching Note
Wicks, Andrew C.; Mead, JennyNota del Instructor DARDEN-E-0369TN-EÉtica empresarial y Responsabilidad Social CorporativaTeaching note for product E-0369Desde 0,00 €