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E-Cigarettes: The Wild, Wild West
Farris, Paul W.; Wicks, Andrew C.; Mead, Jenny; Abbott, KatherineCaso DARDEN-M-0876-EMarketingIn 2014, tobacco giant Reynolds American Inc. (RAI) had to confront the rapidly evolving global tobacco industry landscape. E-cigarettes, once considered a fad, were becoming increasingly popular. Facing uncharted territory, tobacco companies were uncertain about how to most successfully enter this market and how to do so rapidly.Desde 8,20 €
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Looking for (e)Harmony
Wicks, Andrew C.; Mead, Jenny; Shariff, IkramCaso DARDEN-BRI-1003-EÉtica empresarial y Responsabilidad Social CorporativaA growing company has an opportunity to sign a major client: an online dating service. But that service is notorious for having forbidden ads indicating a search for same-sex partnerships. That policy goes against the corporation's own ethics and the personal views of many of its employees. Yet the company needs a large contract such as this one to sustain itself. What should the company decide to do?Desde 8,20 €
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Juul Labs: Guilty by Association?
Wicks, Andrew C.; Wang, Yuhan; Pak, Sally; Botha, Helet; Mead, JennyCaso DARDEN-E-0471-EÉtica empresarial y Responsabilidad Social CorporativaThe protagonist, the CEO of Juul Labs (Juul), an e-cigarette company founded to help smokers quit cigarettes, is trying to negotiate a merger with Philip Morris International (PMI), the behemoth tobacco company, in the face of bad press about e-cigarettesDesde 8,20 €
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Gambling and Death in Vietnam (B)
Wicks, Andrew C.; Weillaert, Simon; Mead, JennyCaso DARDEN-E-0324-EÉtica empresarial y Responsabilidad Social CorporativaThis case updates the situation outlined in the A case (UVA-E-0323), providing information that helps students to both evaluate the decision made in the A case and determine what to do next.Desde 5,74 €
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ExxonMobil and the Chad-Cameroon Pipeline (B): The Pipeline Becomes a Reality
Freeman, R. Edward; Werhane, Patricia H.; Wicks, Andrew C.; Mead, JennyCaso DARDEN-E-0330-EÉtica empresarial y Responsabilidad Social CorporativaThis case picks up after the end of "ExxonMobil and the Chad–Cameroon Pipeline (A)" (UVA-E-0262), presenting additional facts, advancing in the story, and setting up a new and challenging decision to be made about the project.Desde 5,74 €
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Gambling and Death in Vietnam (A)
Wicks, Andrew C.; Weillaert, Simon; Mead, JennyCaso DARDEN-E-0323-EÉtica empresarial y Responsabilidad Social CorporativaWhat should a manager with a multinational corporation do when his employee confides that he may have accidentally killed someone? The plant where they work is located in Vietnam; the employee, a native, is hesitant to face the charges given his concerns about the fairness of the local legal system. He is seeking both advice and help. The B case (UVA-E-0324) updates the situation and provides additional fodder for discussion.Desde 8,20 €
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Deutsche Bank and the Road to Basel III
Allayannis, George (Yiorgos); Wicks, Andrew C.; Yemen, Gerry; Dougherty, MatthewCaso DARDEN-F-1695-EFinanzasThis public-sourced case was named the best finance case of 2013 in the 24th annual awards and competition sponsored by The Case Centre. It was designed for and works well in the latter portion of a GEMBA Financial Management and Policies course and in the early stage of a second-year MBA elective Financial Institutions and Markets course. The case is set in mid-2012 as the new co-CEOs of Deutsche Bank are about to speak in an analyst call. Stude...Desde 8,20 €
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Vulcan Clothing Company
Wicks, Andrew C.; Nolan, John; Mead, JennyCaso DARDEN-E-0438-EÉtica empresarial y Responsabilidad Social CorporativaAs an advertising consultant for a New York-based clothing company, the protagonist in this case wants to respect and reflect religious diversity in both promotion and publicity. An actress wearing a hijab, the head cover many Muslim women wear in public, has been included in the company's upcoming global ad campaign, sparking concerns about how the campaign will be received in France. Taking into account the friction between political secula...Desde 8,20 €
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The NBA, China, and Social Media: What Are the Rules of the Game?
Wicks, Andrew C.; Becerra, Spencer L.; Schwarz, Margaret A.; Botha, Helet; Mead, JennyCaso DARDEN-E-0459-EÉtica empresarial y Responsabilidad Social CorporativaThe protagonist of this case, the general manager of the Golden State Warriors, an NBA dynasty, must contend with the recent controversy between China (the People´s Republic of China, or PRC) and the National Basketball Association (NBA) over a pro–Hong Kong tweet, "Fight for Freedom. Stand with Hong Kong," from the Houston Rockets general manager. Chinese retaliation to this tweet had been swift, with key Rockets marketing partners cutting ties ...Desde 8,20 €
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Fabulous and Abernathy
Wicks, Andrew C.; Mead, Jenny; Shariff, IkramCaso DARDEN-BRI-1005-EÉtica empresarial y Responsabilidad Social CorporativaA retail clothing store's regional manager objects to a devout Muslim employee’s head scarf, saying that it does not fit the company's brand image. He tells the store manager to “fix the situation.” The store manager, who had been tasked with increasing diversity at the store, must decide how to handle the issue. The case is suitable for both MBA and undergraduate students in introductory ethics courses as well as ethics modules or other courses ...Desde 8,20 €