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The e-Choupal Initiative
Horniman, Alexander B.; Venkataraman, S.; Thiemele, Anne-Laure; Mead, JennyCaso DARDEN-E-0343-EÉtica empresarial y Responsabilidad Social CorporativaAn international corporation’s agricultural business division reviews its seven-year-old IT initiative among rural Indian farmers. Suitable for learners at all levels, the case is ideal for modules on strategic change, transformational change in a value chain, and development at the bottom of the pyramid. It also provides excellent insight into how corporations can improve both profits and lifestyles in developing nations while bolstering their w...Desde 8,20 €
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E-Cigarettes: The Wild, Wild West
Farris, Paul W.; Wicks, Andrew C.; Mead, Jenny; Abbott, KatherineCaso DARDEN-M-0876-EMarketingIn 2014, tobacco giant Reynolds American Inc. (RAI) had to confront the rapidly evolving global tobacco industry landscape. E-cigarettes, once considered a fad, were becoming increasingly popular. Facing uncharted territory, tobacco companies were uncertain about how to most successfully enter this market and how to do so rapidly.Desde 8,20 €
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ATH Technologies (E)
Simons, Robert L.; Packard, JenniferCaso HBS-117017-EDirección estratégicaSupplements the (A) case. Designed as an in-class handout.Desde 5,74 €
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Merck: Managing Vioxx (E)
Simons, Robert L.; Rosenberg, Kathryn; Kindred, NatalieCaso HBS-109084-EDesde 5,74 €
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Looking for (e)Harmony
Wicks, Andrew C.; Mead, Jenny; Shariff, IkramCaso DARDEN-BRI-1003-EÉtica empresarial y Responsabilidad Social CorporativaA growing company has an opportunity to sign a major client: an online dating service. But that service is notorious for having forbidden ads indicating a search for same-sex partnerships. That policy goes against the corporation's own ethics and the personal views of many of its employees. Yet the company needs a large contract such as this one to sustain itself. What should the company decide to do?Desde 8,20 €
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ATH Technologies (E) (Spanish version)
Simons, Robert L.; Packard, JenniferCaso HBS-118S07Dirección estratégicaSupplements the (A) case. Designed as an in-class handout.Desde 5,74 €
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Merck: La administración de Vioxx (E)
Simons, Robert L.; Rosenberg, Kathryn; Kindred, NatalieCaso HBS-111S06Conocimiento y comunicaciónDesde 5,74 €
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Out for Blood: Tyler Shultz and Theranos (E)
Harris, Jared D.; Agle, Bradley R.; Mead, Jenny; Scoville, JimmyCaso DARDEN-E-0440H4-EÉtica empresarial y Responsabilidad Social CorporativaIn early 2014, recent Stanford University graduate Tyler Shultz was in a quandary. He had been working at Theranos, a blood-diagnostic company founded by Elizabeth Holmes, a Stanford-dropout wunderkind, for almost a year. Shultz had learned enough about tDesde 5,74 €
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E-Cigarettes: The Wild, Wild West - Teaching Note
Farris, Paul W.; Wicks, Andrew C.; Mead, JennyNota del Instructor DARDEN-M-0876TN-EMarketingTeaching note for product M-0876Desde 0,00 €
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Rio Tinto and the Resolution Copper Mining Joint Venture (A), (B), and (C) - Teaching Note
Werhane, Patricia H.; Gorman, Michael E.; Mead, Jenny; Starr, JustinNota del Instructor DARDEN-E-0373TN-EÉtica empresarial y Responsabilidad Social CorporativaTeaching note for product E-0373Desde 0,00 €