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The e-Choupal Initiative
Horniman, Alexander B.; Venkataraman, S.; Thiemele, Anne-Laure; Mead, JennyCaso DARDEN-E-0343-EÉtica empresarial y Responsabilidad Social CorporativaAn international corporation’s agricultural business division reviews its seven-year-old IT initiative among rural Indian farmers. Suitable for learners at all levels, the case is ideal for modules on strategic change, transformational change in a value chain, and development at the bottom of the pyramid. It also provides excellent insight into how corporations can improve both profits and lifestyles in developing nations while bolstering their w...Desde 8,20 €
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E-Cigarettes: The Wild, Wild West
Farris, Paul W.; Wicks, Andrew C.; Mead, Jenny; Abbott, KatherineCaso DARDEN-M-0876-EMarketingIn 2014, tobacco giant Reynolds American Inc. (RAI) had to confront the rapidly evolving global tobacco industry landscape. E-cigarettes, once considered a fad, were becoming increasingly popular. Facing uncharted territory, tobacco companies were uncertain about how to most successfully enter this market and how to do so rapidly.Desde 8,20 €
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Looking for (e)Harmony
Wicks, Andrew C.; Mead, Jenny; Shariff, IkramCaso DARDEN-BRI-1003-EÉtica empresarial y Responsabilidad Social CorporativaA growing company has an opportunity to sign a major client: an online dating service. But that service is notorious for having forbidden ads indicating a search for same-sex partnerships. That policy goes against the corporation's own ethics and the personal views of many of its employees. Yet the company needs a large contract such as this one to sustain itself. What should the company decide to do?Desde 8,20 €
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Out for Blood: Tyler Shultz and Theranos (E)
Harris, Jared D.; Agle, Bradley R.; Mead, Jenny; Scoville, JimmyCaso DARDEN-E-0440H4-EÉtica empresarial y Responsabilidad Social CorporativaIn early 2014, recent Stanford University graduate Tyler Shultz was in a quandary. He had been working at Theranos, a blood-diagnostic company founded by Elizabeth Holmes, a Stanford-dropout wunderkind, for almost a year. Shultz had learned enough about tDesde 5,74 €
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E-Cigarettes: The Wild, Wild West - Teaching Note
Farris, Paul W.; Wicks, Andrew C.; Mead, JennyNota del Instructor DARDEN-M-0876TN-EMarketingTeaching note for product M-0876Desde 0,00 €
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Rio Tinto and the Resolution Copper Mining Joint Venture (A), (B), and (C) - Teaching Note
Werhane, Patricia H.; Gorman, Michael E.; Mead, Jenny; Starr, JustinNota del Instructor DARDEN-E-0373TN-EÉtica empresarial y Responsabilidad Social CorporativaTeaching note for product E-0373Desde 0,00 €
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Draghi's Commitment
Warnock, Francis E.Caso DARDEN-GEM-0113-EEconomíaFully updated through end-2015, this case examines the eurozone from the perspective of core and periphery long-term rates. By 2010, the “Great Convergence” in eurozone long-term rates during the late 1990s had given way to the “Great Divergence” in which German long-term yields fell to record lows while Greek yields bounced between 20% and 40%. Periphery bond markets improved sharply in late summer 2012 after Draghi committed to do “whatever it ...Desde 8,20 €
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Janet Yellen: Navigating Uncharted Waters
Warnock, Francis E.Caso DARDEN-GEM-0134-EEconomíaIn January 2016, Janet Yellen, finishing her second year as chair of the Board of Governors of the U.S. Federal Reserve, was navigating uncharted waters along a number of dimensions. She had inherited an unruly FOMC. Over the past year, some members had publicly called for more expansionary Fed policy; others called for an end to the expansionary Fed policy; and still others worried aloud that Fed policy might be creating bubbles and risks to fin...Desde 8,20 €
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Eurozone at 21: A Monetary Union Without Growth?
Warnock, Francis E.Caso DARDEN-GEM-0178-EEconomíaThis case addresses the troubles facing the eurozone in early 2021. Was the area doomed to low (or no) growth? Had the eurozone’s high-profile financial crises in Greece, Ireland, and Cyprus given way to the type of slow rotting of society that leads to revolutions? Was the COVID-19 pandemic the final nail in the union’s coffin? Or would the pandemic, notwithstanding the enormous and devastating toll on the union’s citizens, jar the eurozone out ...Desde 8,20 €
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FX Strategies in 2006: U.S. Dollar versus Yen
Warnock, Francis E.Caso DARDEN-BP-0505-EGobierno corporativoRiding the early morning Metro North train from Grand Central to Greenwich on April Fool’s Day 2006, Luke Anthony briefly pondered the revitalization of some of the once grand Harlem neighborhoods. But then his thoughts turned back to the task at hand: to form a cohesive view of the likely path of the Japanese yen. Was the dollar on one of its patented upward swings that would bring it to 140 ¥/$ before long? Or is the past year’s dollar apprecia...Desde 8,20 €