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Cryptocurrency and the Washington Nationals: Once Bitten, Twice Shy?
Grushka-Cockayne, Yael; Hachem, Kinda; Lenox, Michael; Maiden, Stephen E.;Caso DARDEN-S-0393-EDirección estratégicaIn May 2022, Jennifer Chen, vice president of strategic partnerships for the Washington Nationals, faced a dilemma. Just months before, the Nationals had embarked on a high-profile sponsorship partnership with Terraform Labs, a decentralized autonomous organization that had created two cryptocurrencies, TerraUSD (UST) and Luna. The Nationals had agreed to accept the stablecoin UST as payment and had emblazoned its ballpark with Terraform Labs' lo...Desde 8,20 €
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Bystander Intervention: USA Gymnastics and Beyond (B)
Freeman, R. Edward; Mead, Jenny; Liedtka, Jeanne M.; Grushka-Cockayne, Yael; Santos, GraceCaso DARDEN-E-0483-EÉtica empresarial y Responsabilidad Social CorporativaThis partially disguised, public-sourced case, a follow-up to “Bystander Intervention: USA Gymnastics and Beyond (A)” (UVA-E-0482), details what happened after top gymnastics coach Megan Peterson reported team doctor Larry Nassar to USA Gymnastics leadership for his abuse of young athletes. It turned out that many others had tried to report Nassar for various instances of inappropriate behavior and abuse over the years, but coaches, trainers, adm...Desde 5,74 €
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Billie Jean King: Serving Up Leadership
Freeman, R. Edward; Grushka-Cockayne, Yael; Liedtka, Jeanne M.; Mead, JennyCaso DARDEN-E-0488-EÉtica empresarial y Responsabilidad Social CorporativaThroughout a lifetime of athletic success, hard work, high visibility, and professional and personal challenges both on and off the tennis court, Billie Jean King, an icon of both professional tennis, business, and activism, remained deeply committed to gender equality, social parity, and justice. In tennis and beyond, King had fought many battles, overcome many challenges, and knocked down barriers in the sports world and beyond. She had promote...Desde 8,20 €
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LEGO, Teaching Note
Thomke, Stefan; Rivkin, Jan W.Nota del Instructor HBS-614008-ETeaching Note for 614008.Desde 0,00 €
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Innovation at Mahindra & Mahindra (B)
Thomke, Stefan; Luthra, Briana DoerrCaso HBS-609067-EServicios y operacionesSupplement to 609-065Desde 5,74 €
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Innovation Magic
Thomke, Stefan; Randal, JasonCaso HBS-612099-EServicios y operacionesWhy do certain product and service experiences seem like magic, making them all but destined for success, while other items languish on store shelves? For a better understanding of that, perhaps there's no better place to turn to than the world of magic. Consider that some professional magicians are constantly under pressure to come up with new "effects" that will wow the audience and ultimately result in a transformational customer experience. A...Desde 8,20 €
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2U: Higher Education Rewired, Teaching Note
Grushka-Cockayne, YaelNota del Instructor HBS-620095-EServicios y operacionesTeaching note for case 620044.Desde 0,00 €
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A. Lange & Sohne
Thomke, Stefan; Beyersdorfer, DanielaCaso HBS-617058-EServicios y operacionesThe case describes how A. Lange & Sohne became one of world's leading watch companies. Its obsession with quality and innovation were behind its initial rise in the 19th century and, after a 40-year involuntary hiatus under the East German regime, again at the end of the 20th century. In 2016 its current CEO Wilhelm Schmid and the heads of product development and production have to decide on how to price its innovative watch collection and how to...Desde 8,20 €
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Dassault Systemes
Thomke, Stefan; Beyersdorfer, DanielaCaso HBS-610080-EServicios y operacionesDassault Systemes, a leader in product lifecycle management software, has enjoyed a very profitable business model in 3D engineering design. In the past, it has successfully managed market disruptions and opportunities through acquisition and organic innovations. Its latest brands, 3DVIA, offers 3D models and life-like experiences to a new non-professional client category, the consumer. In November 2009, President and CEO Bernard Charles has to d...Desde 8,20 €
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Booking.com, Teaching Note
Thomke, StefanNota del Instructor HBS-620080-EServicios y operacionesTeaching note for case 619015.Desde 0,00 €